BOCA RATON, Fla. – Research from Cinch Home Services for the first half of this year reveal that the top three design styles are modern, farmhouse and rustic.
According to Instagram, users tagged modern designs 5.7 million times so far this year; while farmhouse designs appeared in 4.7 million posts and Instagram users named rustic designs in 4.5 million posts.
The research from Cinch Home Services analyzed and ranked millions of décor hashtags.
“Social media has become the primary source of inspiration for many homeowners planning renovations or décor changes. The strong performance of modern and farmhouse styles shows Americans gravitate toward clean designs that photograph well,” said a Cinch Home spokesperson.
- The modern home style is known for its extra emphasis on neutral palettes and functional furniture to create uncluttered living spaces.
- Farmhouse décor merges the rustic and cozy, by leaning heavily on weathered wood and vintage accents.
- Rustic aesthetics focus on a natural wood and stone texture to portray a warm and rugged palette.
- Bohemian style came in fourth place. The Boho vibe harnesses pops of color, usually in pillows, chairs, or rugs to share a welcoming lived-in feel.
- Scandinavian home design completed the top five. It features the Nordic style, popularized by brands like Ikea, crafts visually appealing homes with light woods, neutral colors, and practical layouts.
Ranking sixth through tenth are boho home, shabby chic décor, modern interior, eclectic décor and modern décor. The company said that according to these numbers, modern style clearly rules Instagram by an enormous margin.
Analysts at Cinch Home Services calculated and ranked the most Instagrammable home décor styles. The team then used Decorilla for a seed list of popular interior design styles which were manually extended. The analysts checked each hashtag on Instagram for the number of posts that contained it. The hashtag with the most posts was deemed as the style’s representative hashtag. The décor styles were ranked from highest to lowest based on their post counts.
