BOSTON — Wayfair increased its total net revenue by $156 million to $3.3 billion in the second quarter ended June 30, a 5% year-over-year increase, which jumps to a 6% increase when excluding its exit from the German market.
“The second quarter was a resounding success, defined by accelerating sales and share gain, in tandem with expanding profitability,” said Niraj Shah, CEO, co-founder and co-chairman. “As we have discussed over the last few years, we can and will grow profitably, while taking significant share in the market.”
Total net revenue, excluding the company’s exit from Germany, grew 6% year over year, marking the company’s highest growth rate since early 2021, according to Shah. U.S. net revenue accounted for $2.9 billion, an increase of $144 million, up 5.3% vs. Q2 a year ago. International revenue also rose, up 3.1% to $399 million.
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Adjusted EBITDA for the quarter was $205 million vs. $163 million in the previous year’s second quarter. “Our over 6% adjusted EBITDA margin demonstrates the significant leverage of our model,” said Shah, calling it “just the beginning of what we believe we can achieve over time.”
Gross profit for Wayfair‘s Q2 was $984 million, or 30.1% of total net revenue. Net income was $15 million; diluted earnings per share was 11 cents and non-GAAP adjusted diluted EPS was 87 cents.
Active customers totaled 21 million, a year-over-year decrease of 4.5%, while average order value rose to $328 in Q2 compared with $313 in the previous year’s second quarter. Orders per customer rose slightly to 1.86 in Q2 2025 vs. 1.85 in the second quarter of 2024. Orders delivered remained the same at 10 million. Repeat customers placed 80.7% of total delivered orders in Q2 vs. 81.7% a year earlier.
“Every dollar we spend solves for the best outcome across our customers, suppliers and Wayfair,” said Shah. “Two decades of this approach has taught us that building great things takes time, but when done with thought, care and prudence, can have a payoff well worth the wait. You’re seeing some of that this quarter—with years of work we’ve done leading to some of the best growth and profitability flow-through our business has seen since the pandemic.”
