WEST WARWICK, R.I. – Erin and Ben Napier’s heritage-inspired home brand is expanding into a new product category.
Natco Home has forged a licensing partnership to produce Made in the USA rugs under the Erin & Ben Co. brand, which was founded by the stars of HGTV’s Home Town – the cable network’s No. 1 show.
Selections from the first collection will be available for preview at the New York Home Fashions Market this month, with the full assortment making its debut in October at High Point Market.
Erin & Ben Co. home goods are designed with thoughtful details and artisanal quality to celebrate the charm of small-town living. Each is piece in their licensed portfolio of home products is either made or assembled in America.
See also: Natco Home acquires Orian Rugs brand
“Natco Home’s Made-in-America legacy and long-standing reputation for quality make them the perfect partner for our Erin & Ben Co. brand,” said Erin Napier, co-founder and designer of Erin & Ben Co. “Together, we’re creating rugs that not only bring warmth and beauty into people’s homes but also make a real impact in the communities where they’re made.”
Founded in 1917, Natco Home is a family-owned company specializing in the manufacturing and importing of rugs, mats, and other home textiles. The company continues to invest in U.S.-based production at its facilities in Sanford, Maine and Dalton, Ga.
See also: Natco highlights U.S. manufacturing strength, launches custom rugs program
“We are thrilled to work with Erin & Ben Co. to design and manufacture rugs that carry such a meaningful story,” said Michael Litner, owner of Natco Home. “Their mission to honor American craftsmanship and small-town spirit aligns perfectly with our own. We know this collection will resonate with retailers and consumers alike.”
The collection will feature USA-made area rugs and oversized runners that blend innovation with comfort, with colors and patterns that reflect Erin & Ben Co.’s heirloom-inspired DNA.
Natco Home’s New York showroom is located at 411 Fifth Ave. The company’s High Point showroom is located the IHFC, 4th Floor, M436.
