FARMINGDALE, N.Y. – Rugs America has partnered with fashion designer Nicole Richie to create a new line of area rugs that blend California cool with modern home aesthetics.
Richie’s lifestyle brand, House of Harlow 1960, is a lifestyle brand known for its modern bohemian aesthetic and vintage influences.
“We are excited to collaborate with House of Harlow 1960 and expand our portfolio with a brand that brings such a distinct and recognizable aesthetic,” said Aaron Hakimian, CEO of Rugs America. “This collection represents a seamless blend of fashion-forward design and functional home décor, and we look forward to bringing this vision to life for our customers.”
House of Harlow 1960 blends classic design elements with contemporary style, creating products that are both timeless and effortlessly chic, according to the brand.
This marks House of Harlow’s official entry into home textiles, offering a new way to bring the brand’s distinctive vision into living spaces.
The debut rug collection will feature a mix of vintage-inspired motifs, earthy tones, and rich textures that reflect House of Harlow 1960’s bohemian sophistication.
Each design is created with the same attention to detail and artistry that defines both brands, according to Hakimian who said the collection brings elevated, designer-driven style to everyday interiors. With more than three decades of experience, all Rugs America products are available at leading retailers.
