HIGH POINT — Sarreid Ltd., a heirloom-quality furniture manufacturer, will debut its Modern Heirloom collection and launch a custom color program at the upcoming High Point Market, April 25-29.
Known for its signature Jupe dining tables, Sarried says its new collection continues to evolve while staying true to the values that have defined the brand for decades. Its latest pieces are thoughtfully created to transcend trends and be passed down for generations.
“Sarreid has always been about creating pieces with soul, furnishings that feel as relevant today as they will decades from now,” said Brad Cates, CEO. “This market, we are proud to introduce designs that honor that philosophy while giving designers more ways than ever to make them their own.”
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Standout introductions include the Parquet Sideboard, a masterful expression of craftsmanship and texture; the Chelsea Jupe Table, which pairs sculptural sophistication with innovative functionality; and the Elora Dining Chair, available in new black and white finishes in addition to the Classic Palladio, offering greater versatility for a range of interiors.
In addition to its new collection, the brand’s Custom Color Program offers a curated selection of the its most popular silhouettes in any Pantone color. The program allows designers to bring their unique vision to life, combining Sarreid’s signature craftsmanship with limitless color possibilities.
At the same time, Sarreid is refining its core assortment, updating many of its best-selling pieces with improved materials and more refined profiles. A few examples include the Miner’s Camp Dining Table, Farmhouse Side Table and Farmhouse Console Table, each reintroduced with a cleaner, more elevated point of view.
As part of its market programming, Sarreid will host a Lunch & Learn panel on Saturday, April 25. The discussion will focus on how established designers can evolve their businesses beyond growth in volume to long-term influence and strategic positioning.
Panelists include: Dwayne Bergmann (Dwayne Bergmann Interiors / Barrett Bergmann Home), Cat French(Cat French Design), Christopher Grubb(Arch-Interiors Design Group, with Gail Doby (Pearl Collective) moderating.
Sarreid’s showroom in located on the third floor of the C&D Building, space 3D.
