GOODLETTSVILLE, Tenn. – Dollar General has unveiled a multicategory décor, kitchen, bedding and housewares collection from singer-songwriter and entrepreneur Holly Williams.
Inspired by Williams’ Southern roots, family traditions and country music, the collection which is called “xo Holly by Holly Williams” and is exclusive to Dollar General. It reflects Williams’ distinctive style and her love for the simple joys of everyday life at home, the retailer said.
The collection ranges from decorative pillows and throws to mugs, plates and mixing bowls to decorative items like dog-themed bookends, small clocks and candles.
“Just like my songs tell stories of home and heritage, these products are an extension of that story. They’re about creating meaningful experiences and staying connected to the things that matter most,” said Williams. “When someone welcomes my collection into their home, I hope it creates a sense of comfort and authenticity—with a nod to Southern tradition.”
As a lifelong Southerner, Williams is very familiar with Tennessee-based Dollar General and the role it plays in everyday life for so many families, Dollar General said in a release. “Dollar General is where families, neighbors, and friends shop for convenience and everyday items in so many towns all across the south,” said Williams. “I’ve always sung about holding on to the places and people that shape us, and my new collection with DG is another way to share that spirit.”
The collection is launching at approximately 20,000 Dollar General locations in 48 states with more than 50 items priced from $1 to $20. More than half the items retail for $5 or less, Dollar General said.
“I’m excited to make my collection of kitchen and entertaining essentials, cozy bedding, and charming décor available at Dollar General stores across the country, and to see these pieces become part of customers’ everyday lives,” said Williams.
