MURRAY, Utah – Retail veteran Amy Sullivan has been promoted to president of Bed Bath & Beyond Inc. and will oversee operations across the company’s three pillars: omnichannel retail, home services and digital/financial/insurance services.
Sullivan has worn many hats in the 18 months since Bed Bath & Beyond Inc. first made an investment in Kirkland’s Home. As CEO of Kirkland’s Home, she was initially put in charge of merchandising and strategy for the conversion of some Kirkland’s units to Bath & Beyond physical stores.
Last July, when Kirkland’s rebranded as The Brand House Collective, she was named CEO of the entity and given the responsibility for overseeing merchandising and strategy for BBB Inc.’s Bed Bath & Beyond, buy buy Baby and Overstock retail operations as well as Kirkland’s Home.
Last November, when BBB Inc. announced it would acquire The Brand House Collective, Sullvan was named CEO of the newly organized Beyond Retail Group. That position involved oversight of all omnichannel retail operations, including merchandising, stores, digital commerce and customer experience, across Bed Bath & Beyond’s brands including but not limited to, Bed Bath & Beyond, Buybuy Baby, Overstock and Kirkland’s Home brands.
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“Amy is a decisive leader with a merchant’s mindset and an operator’s discipline,” said Marcus Lemonis, executive chairman and CEO of Bed Bath & Beyond. “As we outlined in our most recent shareholder letter, our priority is clear: strengthen the foundation, simplify the business, and execute with consistency. Amy is able to do that. She will be instrumental in aligning our brands and teams to deliver sustainable, profitable growth.”
Over the past 24 years, Sullivan’s career has included merchandising roles at JCPenney, Kohl’s, Lands’ End, Express and Lane Bryant. She joined Kirkland’s in 2012, where she rose from divisional merchandise manager to president and CEO.
In her most recent role as CEO of The Brand House Collective, Sullivan oversaw the conversion of some Kirkland’s Home stores to the new Bed Bath & Beyond Home format, a program that delivered double-digit sales growth post-reopening, according to BBB Inc.
She will now work closely with Lemonis and the broader leadership team to accelerate execution against the company’s key priorities, including improving conversion, expanding gross profit and enhancing customer satisfaction, while continuing to streamline operations and invest in high-impact growth initiatives.
“Our opportunity is in building higher-margin products and services that deepen the relationship with our customer, not just at the point of purchase, but across every moment in the home,” said Sullivan. “That’s the ecosystem we’re building, and it’s what makes this platform different.”
