Rebecca Hessel Cohen founded Love Shack Fancy in 2013 after leaving her job as fashion editor at Glamour magazine. The idea of Love Shack Fancy came about after Cohen designed a bridesmaid dress for her own wedding and envisioned something that didn’t exist in the current market. Using her editorial background, Cohen created a brand that tells a story and is rooted in femininity. Love Shack Fancy is known for its lace, florals, soft pastels and vintage silhouettes and has created a cult following. Since 2013, the company has quickly expanded into a full lifestyle brand, offering childrenswear, accessories and home goods, with collaborations with many well-known companies. To date, Love Shack Fancy has collaborated with brands such as Victoria Secret Pink, State Bags, Bloomingdale’s, Stanley, Pottery Barn Teen, Gap, Target, American Girl, Hunter and Hedley & Bennett. Cohen has hinted that the company may someday evolve into hospitality and lifestyle destinations and continues to actively explore extensions into home décor, women’s beauty and potentially completely new categories. According to the Wall Street Journal, the brand operates 17 retail locations, and its annual sales exceed $100 million and will continue to grow under Cohen’s stewardship.
