BURLINGTON, N.C.— Sunbrella today launched Sunbrella Interiors, a new sub-brand dedicated to supplying fabrics as well as accent products for interior spaces, that will debut at this month’s High Point Market.
The portfolio features plush chenilles, refined bouclés and other soft, textural fabrics, as well as products including window treatments, throws and more. Sunbrella’s vertically integrated manufacturing process includes advancements at its North Carolina-based novelty yarn plant that deliver “new levels of softness and sophistication,” Sunbrella said. Every fabric and product is stain-resistant, easy to clean and engineered to last, it also noted.
“Consumers and the trade have always trusted Sunbrella for its durability and cleanability,” said Suzie Roberts, vice president and general manager of furnishings at Sunbrella. “With Sunbrella Interiors, we’re bringing that same uncompromising performance indoors, now paired with the comfort and style people want inside their homes.”
Following this introduction to the trade, Sunbrella Interiors will be available at retailers in 2026. The brand is investing in a full-scale program including sampling, signage, point-of-purchase displays, training resources and consumer-facing marketing across print, streaming, digital and events.
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