What’s the story?
- Buyers entering Winter 2026 markets are more selective amid tighter consumer spending and tariff uncertainty
- Las Vegas and High Point are emerging as key drivers of market activity, with changing showroom and travel patterns
- Design trends for 2026 emphasize comfort, texture, craftsmanship, color and emotional connection
- Suppliers see opportunity in differentiated, well-made products that balance value with elevated design
As home accents suppliers prepare for the Winter 2026 markets for home furnishings, a clear theme is emerging across categories and price tiers: consumers and retailers alike are becoming far more selective.
But meaningful opportunity remains for distinctive, well-made products that meet today’s tighter purchasing constraints. Sister publication Home Textiles Today spoke with a group of industry executives who collectively point to tightening consumer spending, ongoing tariff uncertainty and shifts in showroom attendance as key forces shaping how buyers will approach the season.
At the same time, they see strong engagement ahead for product stories rooted in comfort and value balanced with elevated design.
At Amity Home, president Ben Chhabra noted that “shoppers are becoming much more selective where they spend their money” – a sentiment echoed across multiple sectors. This consumer caution is prompting retailers to scrutinize assortments more closely as they plan for the winter shows. Jonathan He, president of Hi-End Accents, expanded on that thought, citing retailers “being very selective, yet they’re still investing in differentiated, high-value textiles that can refresh floors without big-ticket risk.”
At Kas Rugs, vice president Wendy Reiss said, “many are ready to put 2025 behind them and move forward into 2026,” signaling a desire for reset and renewed momentum after a challenging year. Nourison Home‘s Alex Peykar, co-founder and co-chairman, echoed the same pattern, noting that “buyers are being selective, but they’re actively looking for well-designed, high-quality products that offer real value.”
Market participation and travel patterns are evolving as well. Cody Ables, owner and founder of national sales management organization Codarus, said he recently closed his Atlanta showroom after 15 years, “reflecting shifts in the market and a noticeable reduction in buyer travel.” He added the company’s “recent order history shows that High Point and Las Vegas are currently driving our market performance.”
January’s Las Vegas show, in particular, is shaping up to be a critical stop for many buyers. Reiss also expects a familiar Q1 focus on “opening price points, clearance/discontinued items, and many who will be planning for Spring/Summer” – especially in the outdoor and everyday product categories.
Seeing a similar recalibration is Brett Rife, president of sales and divisional leader at JLA Home. “Indicators from our customer base show a desire to normalize spending and address assortments that need refreshing. Consumers are ready to spend, and when the product resonates, they’re willing to buy.”
The design component of the business is tilting heavily toward comfort, color, texture and authenticity as the defining elements of 2026.
Cyrus Loloi of Loloi Rugs emphasized that “the trend of craftsmanship and quality will continue to reign supreme,” noting the company’s ongoing commitment to detail in the new year. Chhabra sees momentum for “versatile florals paired with plaids with modern pattern mixing,” while also predicting that Indian block prints will “emerge as a major design direction.” At C&F Home, senior vice president Colleen Hall observed that consumers are “craving comfort more than ever,” especially in a climate where emotional connection and familiarity matter. Reiss is seeing demand for “more color, greens, bolder patterns, fresh florals, multi textures, easy care, constructions, and special/unique handmades,” underscoring that tactile expression continues to resonate.
Hi-End’s He anticipates a year shaped by “tactile, lived-in comfort—warm neutrals, heritage-inspired patterns, and layered textures,” paired with performance features that help textiles “solve real-life needs.” Peykar also pointed to shifts in materials and palette, noting growing interest in wool and wool-blend constructions supported by colors “evolving beyond classic neutrals into soft greens, rust tones, and grounded earth shades.”
Even amid caution, suppliers view this winter market season as an opportunity to reinforce partnerships and introduce well-timed product launches. Loloi is entering the season with a hefty assortment spanning 25 new rug collections and over 100 new pillows, while Codarus expects Las Vegas to “continue to be a strong show for us.” C&F is marking its 50th anniversary with a broad portfolio spanning seven brands, creating what Hall calls a “one-stop shop to fill [customers’] shops.” A new collection is on the horizon at Hi-End Accents—one that He believes “will be among the most exciting home launches of the year, no matter your style.”
Rife added that each market offers JLA a chance “to fine tune our strategy and be even more successful than the last” as the company expands innovation across its retail, e-commerce and hospitality channels.
Across the board, suppliers agreed the message heading into 2026 is consistent: with shoppers demanding quality, value and emotional connection, retailers have meaningful opportunities when supported by partners who can deliver the right balance of product, price, service and differentiation.
The Winter 2026 markets include:
- Dallas Total Home & Gift Market, Jan. 7-13 at the Dallas Market Center
- Atlanta Market, Jan. 13-19 at AmericasMart
- Las Vegas Market, Jan. 26-29 at the World Market Center
Executive Insights: What Industry Leaders Are Watching for Winter 2026
Amity Home
Ben Chhabra, President
Dallas Interior Home & Design Center, Suite GL88
Atlanta AmericasMart, Building 1, 9A21
Las Vegas World Market Center, C-596E (Salon West)
“Tariffs will play a crucial role in shaping the market landscape for the coming year, particularly if trade agreements are not reached with major partner countries, which could further impact pricing and sourcing decisions.”
C&F Home
Colleen Hall, Senior Vice President
Dallas World Trade Center, Suite 219
AmericasMart Atlanta, Building 2, Suite 1222
Las Vegas World Market Center, C-701
“This season, we’re leaning wholeheartedly into our mantra: 7 brands, 1 home. Our message is simple: C&F is a one-stop shop to fill [customers’] shops. From soft home textiles to decorative accents and serveware, we offer the pieces to build complete stories, whether that’s a fully dressed bed, a beautifully layered dining table, a festive holiday living room, or a relaxed coastal retreat.”
Codarus
Cody Ables, Owner & Founder
Dallas Design Center, 1250 Slocum, Suite 757
Las Vegas World Market Center, C-354
“Customization has become one of the fastest-growing categories, especially among our interior design clients. This includes custom rugs from Annie Selke, custom bedding from Lili Alessandra and TL at Home, and custom upholstery from Moss Home. We expect this segment to expand further as buyers increasingly look for unique, differentiated products.”
Hi-End Accents
Jonathan He, President
Dallas World Trade Center, Suite 515
Las Vegas World Market Center, B-105
“2026 is all about tactile, lived-in comfort—warm neutrals, heritage-inspired patterns, and layered textures in cotton and linen—paired with quiet performance features that solve real-life needs…Our core message is that Hi-End Accents is the partner who can give you one vendor, endless floor sets… supported by in-stock, 48-hour ship from Dallas.”
JLA Home
Brett Rife, President of Sales & Divisional Leader
Las Vegas World Market Center, A-453
“All areas of the company are compelled to investigate and develop areas of overlap especially where innovation is concerned pulling from our expertise in multiple selling channels as well as our e-comm capabilities and that cross-channel development benefits all customers with trend information and sourcing and development expertise.”
Kas Rugs
Wendy Reiss, Vice President of Sales & National Accounts
The Expo at Las Vegas World Market Center, E-2123
“As we celebrate 45 years in 2026, we will continue to deliver what has made us successful over the years: on-trend products, great value, and lasting relationships. Our strong women management team is ready for a wonderful year in 2026.”
Loloi
Cyrus Loloi, Principle and Chief Marketing Officer
Dallas World Trade Center, Suite 506
Atlanta AmericasMart, Building 1 (1-L-1, 13-C1 & 13-C3)
Las Vegas World Market Center, B-480
“At Loloi we love what we do and we obsess over the details. That isn’t much of a trend, but it’s our north star and it’s what will continue guiding us in the year to come…Loloi’s dedication to the craft and to servicing our customers through quality products at a variety of price points, fabrications and designs, in stock and ready to ship.”
Nourison Home
Alex Peykar, Co-Founder & Co-Chairman
Las Vegas World Market Center, C-112
“Our priority is to reinforce our commitment to thoughtful design, reliable quality, and products that perform for retailers. We want customers to feel confident that our Winter introductions deliver both visual impact and long-term value. Above all, we aim to support retailers with collections that are beautiful, consistent, and ready for the way consumers are decorating in 2026.”
