MURRAY, Utah – As it pushes deeper into its strategy to become the “Everything Home Company,” Bed Bath & Beyond Inc. has inked an agreement to acquire an investment a personal finance platform.
Tokens.com describes itself a “liquidity gateway.” Among other things, it allows user to leverage their assets for home purchases, refinancing and finding home equity lines of credit.
Bed Bath & Beyond will position the platform as a one-stop resource for real estate and other real-world asset finance that bridges tokenized and traditional investing. The platform will be integrated with BBB’s financial technology, insurance, and blockchain-based businesses.
For customers who access liquidity through the platform, Tokens.com is expected to provide a multi-asset ecosystem that taps into cash and cryptocurrencies, including stablecoins such as YLDS, the yield-bearing stablecoin offered by Figure. Bed Bath & Beyond’s tZero business will support tokenization, custody, and trading capabilities on the Tokens.com platform.
“Our strategy brings together partners like Figure Technologies and Figure Markets, the infrastructure of tZero and the operating and AI integration capabilities provided by ShyftLabs,” said Marcus Lemonis, executive chairman and CEO of Bed Bath & Beyond. “Providing responsible, compliant liquidity pathways for homeowners and real-world asset holders is our strategy and long-term vision.”
In early January, Lemonis identified blockchain services as one of three key pillars the company will use to grow its business. The others comprise omnichannel retailing and the Beyond Home operating system, including AI.
“With Figure’s market-leading tokenization technology and platform, Tokens.com can help unlock the trillions of U.S. home equity and crypto assets, bringing consumers liquidity and spending power,” added Michael Tannenbaum, CEO of Figure Technology Solutions.
Bed Bath & Beyond expects the Tokens.com platform integration to become operational by July 1, subject to closing and other conditions. The financial terms of the agreement have not yet been disclosed.
