BURLINGTON, N.C. — Sunbrella and CW Stockwell are expanding their JOY Collection, debuting this week during the Legends of Design LA event.
Building on the classic selection from the inaugural launch, the two brands are back with new patterns and reinterpretations of archival designs that bring together Sunbrella’s innovation in performance with CW Stockwell’s design heritage.
“This collaboration is about honoring storied design history while making it relevant for how people live today,” said Greg Voorhis, executive director, Global Design at Sunbrella. “CW Stockwell’s patterns are instantly recognizable, and pairing them with Sunbrella performance fabrics allows these legacy patterns to be used more freely, indoors, outdoors and everywhere in between.”
Voorhis said the new additions speak to a renewed interest in expressive pattern, color and heritage design, balanced with the practical needs of contemporary spaces. The collection features six patterns in two to five colorways each, including the following:
- Lucile Stripe: This new pattern uses the second-generation owner, Lucile Stockwell
Chatain’s favorite daisy design mixed with a shimmering stripe and topped with contrasting
center dots.
- Marais: This design takes inspiration from the map of the Marais neighborhood in Paris
through a diverse pattern with mixed yarn types that provide a dynamic grid.
- Patio Stripe: Taking inspiration from a 1946 wallpaper design with more modern colors, this pattern
has a subtle dimension that makes it incredibly soft to the touch.
- Seacliff: Named after a neighborhood in CW Stockwell’s hometown of San Francisco,
this proprietary textured solid provides unrelenting softness and dimension.
- Soleil Stripe: Inspired by the beach clubs of the French Riviera, this classic cabana
stripe is made extra luxurious by soft terry and luscious bouclé woven together.
- Sunprint: Using CW Stockwell’s bestselling Million Flowers as a blueprint, this two-color
iteration is the graphic essence of many people’s favorite floral.
“For 120 years, CW Stockwell has celebrated bold patterns and timeless appeal,” said Katy Polsby, CEO at CW Stockwell. “We are excited to build upon our bestselling JOY Collection with a range of new patterns that will endure for years to come. Our extensive pattern library, combined with Sunbrella’s high-quality production and manufacturing techniques, makes it possible for these fabrics to go anywhere – from the pool house to the main house – and honor the enduring legacies of both brands.”
