Stark Carpet and Audo Copenhagen up the ante on neutral offerings, while it’s all about color for Anderson Tuftex, Rugs America adds to its washable collection and Revival Rugs gets comfortable with AI. Find out more in this week’s Rug Report.
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Stark Carpet has introduced a collection called Seeking Simplicity, which the company said is “a study in restraint where texture takes precedence, color is considered and design unfolds slowly over time.”
Curated from the company’s luxury textures collection, these new designs are defined not by bold statements but by thoughtful materiality and refined surface.
Across three different groupings, each expression explores a considered palette and tactile depth created to recede gracefully while elevating the spaces they inhabit.
Subtle as Air
Where texture leads, and color recedes, textural whites, functional beiges and wax paper neutrals create depth through surface rather than contrast.
Grounded by Nature
Inspired by raw, weathered stone, wool and silk create dimension through density and sheen, anchored in sustained grays and mineral tones.
Light in Layers
Defined by nuance and gradual reveal, hand-knotted construction and layered pile heights bring warmth through brown and cocoa-toned neutrals. Depth without heaviness.
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Structured, serene and quietly expressive, the new Tile Rug from Audo Copenhagen is a crafted exploration of tactility and memory, where “textiles become architecture and radiate warmth through material and memory,” according to designer Krøyer-Sætter-Lassen.
The new Tile Rug is inspired by the rhythm of tilework. The New Zealand wool-blend design offers warmth, tactility and scale in two refined sizes and colors.
Inspired by the tactility of sun-warmed brick and the quiet structure of tiled courtyards, Tile Rug offers a new vision for floor coverings. Each rug is a woven landscape of memory and tactility, blending earthy tones, high-quality materials and subtle geometry into an understated expression of craft and comfort.
The new Tile Rug speaks to Audo’s broader vision: to make objects that are both purposeful and poetic, functional yet capable of carrying memory and emotion.
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With color-drenching on the horizon as one of the biggest interior trends this spring, Anderson Tuftex has launched its Color Theory collection featuring more than 100 hues of durable and plush cut-pile carpet.
“Once considered a default in builder-grade homes, carpet has reemerged as a purposeful design choice—now available in refined colors and textures that add both luxury and personality to interiors.,” said Bailey Walton, company vice president. “With carpet being a focal point in room design, it becomes an invaluable tool in infusing homes with both personality and comfort.”
Walton said each color is thoughtfully chosen for its psychological depth and aesthetic impact, offering endless possibilities for color-drenching a space.
The Color Theory collection is inspired by the transformative power of color, infusing spaces with joy and serenity. Rich textures, inspired by fabrics like velvets and mohair, bring warm and authenticity which allows for personal expression, according to the company.
Color theory is available in Finery, Crochet and Loom.
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As the demand for washable home furnishings continues to rise, Rugs America is expanding its washable rug category with innovative constructions and licensed designer partnerships, including its collaboration with House of Harlow 1960.
The washable rug segment has experienced significant growth in recent years, driven by consumers seeking practical, easy-care solutions without sacrificing design. With busy households, pets, and everyday living in mind, machine-washable rugs have become one of the fastest-growing categories in the home textiles market.
In response, Rugs America has broadened its assortment of washable constructions, featuring stain-resistant fibers, anti-slip backings, and enhanced comfort elements such as memory foam and plush textures. These developments allow retailers to meet increasing consumer demand while maintaining strong margins in a high-velocity category.
As part of this expansion, Rugs America continues to strengthen its partnership with House of Harlow 1960, the lifestyle brand founded by Nicole Richie. The House of Harlow 1960 washable rug collection blends vintage-inspired design and modern bohemian aesthetics with performance-driven construction, offering customers a seamless balance of style and functionality.
“Washable rugs are no longer a niche category — they are a core driver of growth in the market,” said Ariel Hakimian, owner of Rugs America. “Through our licensed partnerships, including House of Harlow 1960, we are delivering fashion-forward design in constructions that meet the evolving needs of today’s consumer.”
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Since its founding in 2017, Revival Rugs has established a distinctive market position centered on vintage, handmade and washable rugs sourced directly from artisan partners in Turkey, India and Morocco.
Within that operating structure, AI has emerged as a practical tool across several functions, co-founder and CEO Ben Hyman told sister publication Furniture Today.
“AI helps us move faster across content, merchandising and customer experience,” he explained. “It’s less about automation and more about improving how quickly we communicate, present products and respond to customer needs.”
Revival Rugs applies AI primarily in areas tied to digital execution, including written content development, product storytelling and customer-facing communication. Hymen said the technology also supports visual workflows, allowing teams to explore creative concepts and merchandising presentation with greater speed and flexibility.
“Speed matters in our environment,” Hyman noted. “AI allows us to test ideas, refine presentation and iterate without the same time and cost constraints.”
Despite those gains, Hyman underscored that AI does not replace the human-led aspects central to Revival Rugs’ assortment and brand identity.
–Written by Cecile Corral
