GREENSBORO, N.C. — BridgeTower Media, the authoritative source for business insights, data-driven marketing solutions and events across more than 40 specialized B2B brands, has appointed Sandy Almendarez as vice president of content.
As BridgeTower’s editorial leader, Almendarez will define and execute a modern, digital-first content strategy across all brands and markets, with responsibility for audience growth, editorial standards, AI-enabled workflows and cross-functional collaboration. BridgeTower Media is the parent company of Home Accents Today.
Almendarez joins BridgeTower Media with nearly two decades of B2B leadership experience. Most recently, she served as a content leader at Informa Markets, where she spearheaded the development of persona-driven audience strategies, conference expansion and AI-powered efficiencies. Known for her audience-first approach, Almendarez has built a reputation for achieving business targets while preserving editorial integrity and cultivating winning team cultures.
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“Sandy brings exactly the kind of strategic vision and editorial depth that will accelerate growth across all of our brands,” said BridgeTower Media President and CEO Hal Cohen. “Her track record of building audience-first content programs, paired with her experience scaling conference businesses and embracing emerging technologies, makes her the ideal leader to drive our content transformation. We’re thrilled to welcome Sandy to the team.”
Almendarez’s work has been recognized with industry accolades including the Jessie H. Neal Awards, Folio: Eddie Awards, and the Tabbie Awards. Informa Markets recognized her for leadership excellence in 2025 and DE&I initiatives in 2022. She has presented at The Business Information & Media Summit (BIMS) and at the MediaGrowth Executive Summit.
“BridgeTower Media has built an impressive portfolio of trusted B2B brands, and I’m excited to join the team at such a dynamic moment,” said Almendarez. “There is a tremendous opportunity to deepen audience relationships, elevate content across the portfolio and unlock new growth by combining editorial excellence with smart use of data and technology. I look forward to partnering with the talented teams across the organization to drive that vision forward.”
Almendarez’s appointment reflects BridgeTower Media’s commitment to building a digitally fluent, audience-first content organization. She will focus on driving measurable growth in traffic, engagement, and newsletter audiences while elevating editorial quality and speed through data-driven workflows and responsible AI adoption across the company’s 40+ brands.
