The scheme is a rare example of delivering the housing that Londoners—and residents of other big cities—actually need: social rent homes big enough for families, in a city where schools are closing for a lack of children, as residents are forced out by soaring prices.
Clarion acquired the site from the Latimer Hadley joint venture in February 2026, having submitted a Section 73 application to boost social rent provision at the site at a time when soaring housing costs continue to put genuinely affordable homes out of reach for many Londoners.
The approval marks a major step forward for the scheme with the proportion of affordable housing increasing from the original 35% to 100%, giving more households on Bromley’s social housing waiting list a better chance of accessing a safe and secure home.
The revised scheme also delivers more family-sized homes than the original permission, providing larger properties that better meet local housing need.
According to a recent report 164,000 children in the UK are growing up on temporary accommodation, and London boroughs spend £4m a day on providing this type of temporary housing—meeting this level of demand would require building around one thousand estates like that planned by Clarion.
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