TUCSON, Ariz. – The American Lighting Association will host its annual conference in Tucson in September, bringing together lighting retailers, manufacturers, manufacturers’ representatives, designers and industry partners to address the issues shaping the lighting industry.
This year’s program is scheduled for Sept. 27-29 at The Westin La Paloma Resort. It will feature expert-led sessions on the economic outlook, artificial intelligence, customer experience, emerging market trends and the evolving needs of lighting businesses.
Program highlights will include an interactive workshop led by industry expert Matt Rowan on merchandising and connecting with customers, sessions driven by ALA’s Women in Lighting and NextGen Leadership Circle, and channel-specific town halls for showrooms, manufacturers and manufacturers’ representatives.
“We’ve taken a deliberate approach to building an agenda that reflects where our industry is today and where it’s going,” said Gabriel Trinidad of Lighting, Inc. in Austin, Texas, chairman of the ALA Board of Governors. “From a showroom perspective, the value of coming together in this setting is second to none. The conversations, the insights and the relationships that come out of this event are critical to running a strong business in today’s market.”
In Tucson there will also be networking events, small-group discussions, optional tours (including an Arizona Dark-Sky Tour) and outdoor activities “designed to help attendees connect in a more relaxed environment,” the ALA said. This year’s program will also include a philanthropic networking event benefiting a local Tucson food bank.
“The ALA Annual Conference is one of the few events built specifically around the needs of the residential lighting industry,” said ALA President and CEO Jon Melchi. “It is where our members can step away from the day-to-day, compare notes with peers, hear directly from experts and return home with stronger relationships and new ideas for their businesses.”
Registration is now open. ALA is offering a multi-person registration discount for companies sending three or more attendees. More details can be found here.
