ATLANTA — Mud Pie is getting into the specialty food gift set business with the launch of a branded collection, ‘In Good Taste’. The collection features custom Mud Pie products paired and packaged with a variety of high-quality foods from gourmet brands such as Stonewall Kitchen, Oh, Sugar!, Noble Mick’s, Too Good Gourmet and Old School Brand.
The partnership leverages Mud Pie’s strength in gifts and serveware, and the specialty food brands’ expertise in gourmet foods. ‘In Good Taste’ also gives Mud Pie the opportunity to cater to retailers looking for seasonal and everyday shelf-stable gourmet food gift sets.
“We recognized an opportunity in the market for ready-to-gift specialty food gift sets, and our design team created a really strong assortment that will be enticing at retail,” said Mud Pie founder and CEO Marcia Miller. “Our goal is to make gifting easy for consumers, and we feel that this collection really speaks to that.”
Mud Pie’s design team identified the brand’s best-selling collections and piece types, and created new, bespoke products and packaging that are exclusively available in the ‘In Good Taste’ collection.
These products merchandise with their respective collections, including the Mud Pie’s best-selling Circa collection. Along with serveware and gifts for the home, the collection also features seasonal treat bag sets for both kids and adults.
The ‘In Good Taste’ assortment features an array of products, flavors and cuisines across the 34 pieces introduced this season. In addition to the below co-branded gift sets, Mud Pie also launched several private label sets.
Mud Pie said its broad product assortment across three divisions allows it to explore a variety of partnerships in subsequent seasons.
