Almost three decades ago, Electric Mirror rolled out the first lighted mirror using fluorescent technology, and the U.S. manufacturing company, which still thrives under the Mischel family’s leadership, became the frontrunner in a new lighting category.
First welcomed in hospitality and commercial settings, lighted mirrors have come a long way since that start, especially with the introduction of LED technology. What was once a product you’d find in your hotel bathroom has found its way into residential applications.
As lighted mirrors have gained traction and LED has made the products more efficient, customizable and design-forward, retailers, designers and consumers are adding lighted mirrors as a better lighting alternative to bathrooms, walk-in closets, foyers and more.
Eurofase has been a player in the lighted mirror category for about five years, coming on board as LED gained traction. “We had early adoption in the hospitality space,” Vice President of Marketing Shawn Hulsof noted. “Sometimes we get our best design and home improvement inspiration when we’re traveling. People want to add the elevated hospitality vibe into their daily routine.”
Eurofase has gone farther, developing lighted mirrors that work as functional accent pieces. “We look at how we can blend different finishes and bring forth a better customer experience in the mirror,” he continued.
Electric Mirror continues to innovate in this category as well.
According to Electric Mirror’s National Sales Manager Stephen La Machia, aka, “the Electric Mirror Guy,” much of the company’s success in the category has to do with its design. Because it manufactures in the United States, Electric Mirror can customize its mirrors to meet customers’ needs. “We make a standard 24-inch by 36-inch size, but we can make any size for our customers,” he said. Now outfitted with the latest LED technology, Electric Mirror’s mirrors are designed in two parts, so they can be serviced if needed, something unique to the industry, La Machia added.
For Electric Mirror, as with other suppliers in this category, design is equally important to functionality when it comes to lighted mirrors. “We bring design and wellness to the home along with cool technology, La Machia noted.
Meeting Customer Needs
As LED continues to improve, lighted mirrors have become a category to watch. In what has become a primary use — bathrooms — lighted mirrors, which can be adjusted through CCT (color changing technology) and how the mirror is lighted, provides a custom experience beyond design and finishes.
Not only do lighted mirrors offer levels of light depending on the task at hand, many light in myriad ways — front-facing strips, edge lighting and even backlighting for ambient light.
Oxygen, a division of lighting supplier Quorum International, partnered with Italian manufacturer Danita approximately two years ago to bring lighted mirrors to its customer base. The category has done well for the company, Jesus Lopez, marketing manager at Quorum International said, noting that interior designers were early adopters of the technology. While Oxygen/Quorum have seen good response in commercial, multi-family and hospitality applications, as have others, it is also seeing this category gain traction in residential spaces as buyers realize the versatility lighted mirrors deliver. Oxygen’s lighted mirrors, which feature close to 20 designs, each in four to five sizes include lighting variations.
They also feature touchless technology where a wave of the hand turns the mirrors on and off. “You can wave your hand and control brightness, color temperature, direction of the light or backlit vs. front-lit,” Lopez said. “Lighted mirrors are some of the better selling products in the Oxygen brand. They’re very important to our mix at this point.”
Category Expansion
While suppliers agree that lighted mirrors continue to be a growing opportunity, outside issues are affecting how companies are moving forward with production.
Recent tariffs are making it difficult to plan, Lopez noted, adding the company has paused production for June Lightovation, hoping for more clarity. The company also moved some of its mirror introductions to April High Point Market, to get ahead of said tariffs.
Eurofase is facing the added challenge of being a Canadian company, facing double tariffs on Chinese goods. “Tariffs are really challenging an industry that relies on China,” Hulsof said. “We are trying to diversify supply and navigate increases. I think suppliers have been doing everything they can to insulate the retailer and end consumer.” Eurofase will introduce new lighted mirrors in January 2026.
For U.S.-made Electric Mirror, the tariffs are not as much of an issue, although it will see small increases as some lighting components are globally sourced. La Machia said the company will continue to launch new mirrors, including mirrors with embedded TVs. Electric Mirror has a 158,000-square-foot facility with plans to add another as the category grows.
While economic challenges may create hitches, lighting companies are optimistic about the opportunities lighted mirrors present. They’ve been well received and look to be a growth vehicle going forward.
“There is so much opportunity in this category. It’s not even close to maturity yet,” said Eurofase’s Hulsof. “There are still more homes without LED mirrors than with, and mirrors make such a great accent piece. Why not make it a great experience.”
