SAN FRANCISCO – In its latest co-branded collaboration, Pottery Barn Kids is launching a collection with BBC Studio’s “Bluey.”
The Emmy Award-winning animated TV series revolves around a fun-loving Blue Heeler dog and her family from Brisbane, Australia. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand, and China) across Disney Channel, Disney Jr., and Disney+.
“The show’s heart, humor and focus on family aligns with Pottery Barn Kids’ commitment to creating fun, kid-friendly and quality spaces that appeal to the whole family,” said Allison Spampanato, SVP, product development, Pottery Barn Kids.
The new Bluey x Pottery Barn Kids collection includes organic cotton bedding, embellished cotton bath towels, cotton canvas shower curtains and slipcovers along with backpacks, lunch bags, and decorative accessories depicting Bluey and her family.
“Pottery Barn Kids is known for exceptional quality and stylish designs, and we’re delighted to partner with them on this gorgeous, fashion-forward collection,” said Suzy Raia, SVP, consumer products for BBC Studios. “The playful nature of Bluey and her family shines through with each item. We know that kids and families will love them at home and for back-to-school.”
