PHILADELPHIA – Urban Outfitters has teamed up with HGTV to launch a national Dream Dorm Makeover contest. The initiative is part of UO Haul – Urban Outfitters’ 360-degree campaign made to inspire student style, energize small spaces, and celebrate individuality during the most defining season of the year.
From July 9 through August 9, students are invited to curate a Pinterest board that captures their vision for a dream dorm, one that reflects their personal style, supports their daily routines, and feels like home from day one. One winner will receive a dream dorm makeover by an HGTV designer, complete with Urban Outfitters décor and a $5,000 cash prize to put toward their back-to-school needs.
“This contest is about more than designing a dorm room. It’s about helping students define their space and sense of self during a time of major transition,” said Cyntia Leo, head of brand marketing at Urban Outfitters. “A dorm isn’t just where you study or sleep. It’s where your style evolves, friendships form and a new chapter begins. We’re proud to partner with the team at HGTV to be part of that journey.”
Among the pieces featured on UO’s on-campus pages on its website are velvet chairs, poufs and floor cushions; colorful bean bag chairs; platform beds; upholstered armchairs; side tables and nightstands; as well as rugs, lamps, bedding and accessories.
Here’s how students can enter:
● Follow both @urbanoutfitters and @hgtv on Instagram and Pinterest
● Create a Pinterest board titled, “UO x HGTV Dream Dorm”
● Add at least 10 pins from the UO x HGTV co-curated board
The winner will be selected in late July, and the makeover will be brought to life in August with a social-first content series that follows the Dream Dorm Makeover in action, capturing behind-the-scenes moments, and the big reveal of the transformed space.
“At the heart of HGTV is the creation of beautiful, livable spaces for all walks of life,” said Lauren Burack, senior vice president, marketing, Food Network & HGTV. “By partnering with Urban Outfitters for their Dream Dorm Makeover Contest, we’re aligning our shared passion for home and inspiring young people to discover their personal design vision. Together, an HGTV designer and Urban Outfitters’ dorm-friendly lineup of products will give a lucky student a perfect ‘home away from home’ that reflects their individual style.”
The makeover contest is part of UO Haul: Special Delivery, a series of “surprise-and-delight moments” inspired by communications to Urban Outfitters from students.
