DALLAS – Last month’s Lightovation show in Dallas saw an increase in new buyers from the central U.S. and the Northeast, according to the Dallas Market Center. It did not provide specific attendance numbers, or overall attendance numbers.
“We were thrilled to see so many new faces and growing participation from key regions in the U.S.,” said President and CEO Cindy Morris. “June’s show built on the momentum from January and reaffirmed that Lightovation is the place where the lighting industry gathers for community, innovation and business growth.”
Tim Stumm, creative director of Z-Lite, told DMC he was pleased by the reaction the company received from both interior designers and lighting stores. “Existing customers told us that the renovation [we] debuted for June not only made for a beautiful experience to shop, but our decision to highlight the best-sellers and new products made their buying experience more efficient and enjoyable,” he was quoted as saying.
And Shawn Hulshof, vice president, marketing and e-commerce at Eurofase, said, “Despite broader market uncertainty and adjustments to global trade policies, we saw an encouraging increase in year-over-year showroom visits during June Lightovation. More importantly, the quality of those interactions stood out and we spent time with customers exploring our new collections and showcasing our updated merchandising and gallery programs, leading to meaningful conversations and positive engagement as we look ahead to the second half of the year.”
Dallas Market Center debuted Design + Build Day at Lightovation on Tuesday, June 17, welcoming interior designers, architects, and builders for a full day of programming dedicated to innovation, education and connection within the lighting and design industries.
The keynote event, Future Forward Hospitality Lighting Design, featured experts from Gensler, Commercial Lighting Industries, and Essential Light Design Studio. Panelists shared insights on how lighting is shaping the future of the built environment — from human-centric design and layered lighting strategies to digital integration and sustainability. The day also included presentations on custom lighting solutions, the importance of lighting designers in project success, and global trend forecasts from Euroluce 2025 in Milan, led by trend ambassador Patti Carpenter. The day concluded with an AfterGlow progressive happy hour, giving designers an opportunity to connect and celebrate.
DMC also launched a new and improved website, which it said has the most advanced search tool in the industry, mobile FastPass for easy entry, personalized planning tools and exclusive resources.
