LAS VEGAS – Financial services firm Pulse Capital Advisors, founded by Jake Freedman, is one of the newest sources to help independent retailers transition to the digital age.
Freedman is a frequent speaker and educator in the home furnishings industry, focusing on digital transformation, AI tools for retail, and how local businesses can compete and win against national chains. He will present a seminar aimed at educating independent retailers about digital options during the upcoming Las Vegas Market.
He has worked with businesses on tailored marketing services, including search engine optimization, paid advertising, AI-powered in-store signage and customer retention strategies. In his latest venture, Freedman provides retailers with capital funding to run their business.
“The biggest challenge independent retailers are facing right now is having the cash to support their business strategies during this period of uncertainty,” Freedman said. “There may be fewer customers coming through the door, but that doesn’t mean retailers don’t need to upgrade their space, find a new location or invest in marketing. They just don’t have the ready cash to do it. Pulse Capital solves that problem.”
Freedman said he sees Pulse Capital as a way to further support the independent retailers he has long championed. He will present “The AI Advantage: Boosting Sales & Customer Engagement” at Las Vegas Market on July 28 at 9 a.m. at the HFA Resource Center, Showroom B-1050.
