SAN FRANCISCO – Williams-Sonoma Inc. is expanding its partnership with lifestyle brand Roller Rabbit to Pottery Barn, building on its existing collections with Pottery Barn Kids and Pottery Barn Teen.
The new Roller Rabbit for Pottery Barn collection encompasses bedding, decorative pillows, rugs, and wallpaper offerings.
Founded in 2003, Roller Rabbit gained a following for its hand block printed cotton sleepwear and apparel. The company now operates 13 U.S. storefronts and a has worldwide e-commerce following for its heritage prints and vibrant aesthetic.
“We approached this collection with Roller Rabbit with intention and creativity,” says Monica Bhargava, Pottery Barn president. “Our teams came together around a shared design vision, and the result is a collection that brings a fresh, expressive point of view into the home, one that feels both joyful and timeless.”
The Pottery Barn + Roller Rabbit collection is now available on the Pottery Barn site.
“At Roller Rabbit, we believe in the power of color, joy, and storytelling in every space and we couldn’t be more excited to bring that spirit into homes across the country through our collaboration with Pottery Barn,” said Ed Bertouch, CEO of Roller Rabbit.
