SAN FRANCISCO – Coyuchi‘s new brand ambassador – model and influencer Rocky Barnes – makes her debut this week in the organic home textiles brand’s latest marking campaign.
The partnership debuts with a curated collection of Coyuchi bedding and bath products, as well as pieces from the brand’s upcoming apparel line. Titled “The Place Where Nature Dreams,” the campaign was shot on location in Big Sur, Calif., and kicks off an expanded focus on storytelling, lifestyle, and reaching a multi-generational audience.
“Rocky reaches a generation that’s redefining what luxury looks like at home. Together, we’re highlighting a way of living that’s as inspiring as it is attainable,” said Vicky Grahan, president of Coyuchi.
She added, “This partnership marks a new chapter for the brand as we continue to engage more meaningfully with our community in the spaces they turn to for style advice and conscious shopping.”
A content creator know for her bobo luxe style, Barnes shares advice on fashion, beauty, travel and parenting across her social media platforms – which include more than 3.4 million Instagram followers and roughly 6.4 million likes on TikTok.
As a creative director and designer, she has developed her own capsule collections in collaboration with Norman Silvermann, Skatie, Express, and Aldo. She has also partnered on on content creation with brands including Nordstrom, Victoria’s Secret, Tommy Hilfiger, David Yurman, Ferragamo, Skims, and Revolve.
Her curated collection for Coyuchi debuted Aug. 12 alongside the campaign and features “hero products” like the Camellia Print Sateen Duvet Cover, Organic Relaxed Linen Sheets, the Paracas Alpaca Throw, and the Tahoe Wool Blanket, as well as pieces from Coyuchi’s debut apparel line.
“Partnering with Coyuchi felt like such a natural fit,” said Barnes. “They know that sustainability and style aren’t trade-offs, they’re essentials.”
