Jon Melchi admits he has a big job ahead as he learns about lighting and assesses where the ALA can become more effective for its industry and retail members. “Being the hub for the lighting industry to connect through is our purpose,” Melchi noted. “As an association, we need to provide good value to our members, so their support is worth their contribution. We do that by being relevant to their businesses and to serve the broader industry.” While Melchi is new to lighting, his background covers the association side. He has leadership experience with the HVAC International Trade Association, and most recently, was the executive director of the Building Industry Association of Central Ohio. His previous experience should serve him well, as he focuses on streamlining the connection with ALA members and within the organization, elevating educational content and supporting the industry through changing government regulations and outside initiatives that affect the lighting industry. “It’s critical for us to do this together,” Melchi said. “Under the umbrella of the ALA, our footprint is more than one company. It impacts all different types of folks within this industry, from manufacturing to the person installing the lights.” With aggressive plans in the works to help the ALA evolve to meet its members’ needs, keep an eye on Melchi as he embraces the lighting industry.
