MURRAY, Utah — Bed Bath & Beyond, owner of Bed Bath & Beyond, Overstock, Buybuy Baby and a blockchain asset portfolio, announced this morning the $10 million purchase of the Kirkland’s Home trade name and related brand assets from The Brand House Collective.
The move accelerates the companies’ national store conversion strategy, converting Kirkland’s Home locations into Bed Bath & Beyond stores to drive a larger national footprint and greater operating efficiencies.
The companies will expand Kirkland’s Home into the wholesale market, extending the brand’s nearly 60-year legacy in seasonal home décor and furnishings to independent retailers nationwide and creating a new revenue stream.
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Bed Bath & Beyond will continue to receive the same collaboration fee as in the existing arrangement, now broadened to include revenue from the wholesale channel.
“The excitement around the Bed Bath & Beyond brand has been undeniable with the first of many store conversions,” said Marcus Lemonis, executive chairman of Bed Bath & Beyond. “This early success reinforces our conviction in the strategy and our commitment to accelerate the rollout nationwide.
“Kirkland’s Home design and product development will expand through both Bed Bath & Beyond Home stores and the wholesale market, and I have full confidence in Amy Sullivan and her team to drive this growth.”
