The merger enables both B2B service provider brands to enhance their current offerings and make expanding their portfolios possible.
MarketTime, a well-known SaaS service that powers many of the wholesale websites in the gift and home industry, and EMUN, another B2B service provider that helps streamline operations, have reached an agreement to join forces in a strategic partnership.
By merging, the two B2B service providers will leverage each brand’s strengths and specialized expertise and both brands will continue to sell, deliver and enhance their current product offerings. MarketTime says the merger is “a major milestone in their shared mission to accelerate the pursuit of smarter, more connected services for the wholesale and B2B commerce landscape.”
Down the road, the combined companies plan to take advantage of their most valuable features to expand their service portfolio, reach new markets and amplify the value delivered across the ecosystem, according to a press release by MarketTime.
“I could not be more excited for the opportunity to work with the EMUN team to bring a best-of-breed, enterprise-level platform to the many verticals our companies serve,” said Todd Litzman, CEO of MarketTime. “We know that bringing two companies together can be complicated, but Donald and I fully embrace this challenge. We share deep knowledge and understanding about the nuances of our industry and will work with the MarketTime and EMUN teams to thoughtfully craft solutions that resonate with our stakeholders.”
The company says customers can anticipate broader capabilities, accelerated innovation, product reliability and overall platform stability. The combined teams intend to offer more tools and services tailored to industry-specific pain points, faster rollouts of intuitive features, and deeper accessibility for buyers and sellers.
“Partnering with the MarketTime team enables us to deliver the industry’s most comprehensive solutions, tailored to meet the diverse needs of our customers,” Donald Walker, CEO of EMUN, said. “Todd and I share a unified vision and a deep understanding of what’s required for a seamless transition. At the heart of our collaboration is a shared commitment to keeping the customer at the center of every decision.”
The partnership was made possible through the support of Hudson Hill Capital.
“We fully appreciate the knowledge and relationships that Todd and Donald bring to the table,” Alex Stacy, partner at Hudson Hill Capital, said. “Reducing fragmentation, listening to customers and delivering best-in-class service are essential. We’re excited to welcome EMUN’s talented team. Their dedication, paired with the MarketTime team’s renewed focus on the customer, will be instrumental in
shaping the company’s future.”
