As bedding brands navigate a more discerning and design-driven marketplace in 2026, executives say business is being fueled by layered top-of-bed styling, elevated everyday luxury, and a consumer increasingly willing to invest in the bedroom as a personalized sanctuary.
What’s driving business so far this year
When it comes to what’s driving business in top-of-bed so far this year, Jane Gish, CEO of Ann Gish, said classic coverlets, plus the company’s new value-driven, Ready to Bed Sets, are taking the lead. “Also, the decorative pillow division is still very strong. We are also eager to debut our Met X Ann Gish bed sets — this is a new, more moderate price point of Met designs in-line with the Ready to Bed Sets.”
Over the last couple of seasons, Bella Notte Linens has introduced new quilted coverlets and single-layer bedspreads, and the overwhelming feedback it’s receiving is about the generously sized top-of-bed options across several of its fabric collections. “The new bedspread styles from our Trettino and Georgia Collections are also reversible, multiplying the style options in colorway and texture,” said Creative Director Elizabeth Gately.
Siscovers is seeing growth fueled by new store expansions with key retail partners, strong online demand and a resilient designer market. “Consumers are continuing to invest in the bedroom as a personal retreat, and they’re comfortable purchasing bedding online when the value and aesthetic are clear,” said Shari Hammer, founder and creative director. “Designers are also driving significant business as clients look for more personalized spaces. Our made-to-order model allows us to customize fabrics, sizes and details, which aligns perfectly with the growing demand for individuality and layered, curated beds.”
HiEnd Accents President Jonathan He said customers have stopped treating bedding as a commodity and have started treating it as a wellness investment. The bedroom-as-sanctuary conversation isn’t new, but what’s changed is that people are actually spending behind it now — and they’re spending on texture and layering, not just thread count.
“We’re seeing buyers build beds piece by piece rather than buying a set off the shelf,” said He. “A quilted coverlet here, a bouclé throw there, a set of velvet euros. That layering behavior is great for business because it means more units per bedroom and a higher overall ticket.
“The other thing I’d point to is color — the market has moved decisively away from cool grays and safe whites into warm earth tones, deep greens, rich burgundies. When color comes back, people refresh their bedding. That’s a purchase trigger you can’t manufacture,” said He.
What’s moving the needle for Barrett Bergmann Home is elevated everyday luxury – pieces that feel practical yet heirloom-quality. “We’re seeing strong momentum around curated, layered ensembles rather than single-piece purchases. Designers and consumers alike want a bed that feels intentionally styled, not utilitarian. Clients are gravitating toward comfort that performs beautifully without sacrificing luxury,” said Kyle Barrett, president, and Joe Soto, director of product development for Barrett Bergmann Home.
