Blossoms Dream Upon the Water, 36×48, Hand-embellished canvas art in an oak color floating frame (image courtesy of Streamline Art)
MISSISSAUGA, Ontario – Wall décor supplier Streamline Art is heading into the April High Point Market with a complete brand refresh as well as more than 250 introductions for the spring market.
The brand refresh features an updated logo and tagline, “Artfully on Trend, Affordable by Design,” designed to accurately reflect the company’s identity, core attributes and values.
Introductions this spring will include more than 250 new pieces, highlighting the strongest trends and styles in its embellished art collection. New techniques and concepts will also be introduced, including playful mixed media designs with beaded frames, printed pattern mats and floating art.
See also: Streamline Art marks 40th anniversary with launch, daily mimosas at market (October 2024)
Also, new textured pieces will showcase techniques such as watercolor on whitewashed linen or burlap, creating a soft, organic look offering an earthy, handcrafted feel.
New color pairings range from vibrant “smoky gem” looks of chartreuse and wasabi or denim and burnt orange to rich hues of plum, rose, olive and apricot. Inspired by a resurgence of 1970s retro influences and the growing desire for spaces that feel personal rather than perfectly coordinated, this new collection offers unexpected combinations and inspires layered looks.
Streamline Art broke sales records for markets in Atlanta, Toronto and Las Vegas and opened brand new distribution channels in Atlanta with its new additional showroom focused only on Christmas art, while multiple showroom expansions resulted in increased sales.
“Having a dedicated showroom on the Christmas floor brought us a bevy of new customers from untapped sectors such as national home and garden chains, gift and Christmas specialty stores,” said Mark Wiltshire, president. “Our expanded showrooms allowed us to show a greater breadth of our line, which resulted in existing dealers adding more skus and new customers were blown away with our expansive selection and incredible price points.”
For the High Point Market, Streamline Art’s showrooms is located at the International Home Furnishings Center, space C-503.
