Fern & Petal, Mother’s Tongue and Capri Blue among the 70 new and returning-after-hiatus brands to NY Now.
Rockview Management Group has brought on dozens of new exhibitors to join the hundreds of returning brands for the August show.
NEW YORK – After making waves in the industry by buying NY Now from Emerald Expositions, Rockview Management Group, led by industry vet Dorothy Belshaw, formerly of Andmore, is riding the momentum by attracting 70 new and returning-after-hiatus exhibitors to the upcoming Aug. 2-4 show at New York’s Javits Center. The refreshed lineup of brands comes from across the gift, home, lifestyle, jewelry, and accessories categories.
“The breadth and energy of this market’s exhibitor roster reflects the first phase of what we set out to build — a show that gives buyers genuine discovery alongside the trusted brands they rely on,” said Dorothy Belshaw, NY Now CEO. “Whether you’re a seasoned NY Now buyer or attending for the first time, you’ll find something that surprises you.”
The new exhibitor class spans a wide range of product areas. In beauty and wellness, brands like Dr. Squatch, ESW Beauty, Weleda, Musee Bath, L’Avant and Mind Body & Scents bring natural and specialty personal care to the floor. Fine jewelry is well represented with debuts from Hine Fine Jewelry, J Fields Jewelry, Jacob Keleher Jewelry, Lauren Newton Jewelry, Tacit Fine Jewelry, and Jewels by Sanjam. Home décor and lifestyle goods round out the assortment with entries from Homedant Co., LTD., Tenda Home, Prairie Dog Co Ltd, and Nawrap, among others.
Art and stationery enthusiasts will find fresh offerings from Kimberly Hodges Art & Design, Laura Flowers on Paper, and Susan Fauman. Toys and kids’ category buyers will find great gifts from Cuddle & Kind, and Kidamento Inc. Candle and fragrance buyers can explore Capri Blue, Khush Candle Co., Color & Flame Handmade, and Pura. Those sourcing accessories will find options from Foot Petals, diPrima Hair Accessories, and Totwoo Inc. Sales rep agency Ivystone and many of its well-known brands like Beatriz Ball are also on the list of newcomers for the upcoming show.
See Also: Beatriz Ball Reflects on Returning to NY Now.
In addition to all of these new resources for buyers, many notable brands are returning from past markets. The Harper Group, the largest multi-line sales agency presentation at the show, returns with more than 40 lines representing everything from publishing to fragrance to candles and more. Two significant players in the wholesale rep arena, Ivystone and Simblist, will make their debut with a small footprint this summer as a teaser for their expanded presence in Winter 2027 — a signal worth watching for buyers planning ahead.
