HIGH POINT – Global luxury brand Adriana Hoyos is preparing to launch Privé, a premium product category debuting with 26 upholstery, case, and accent styles at the upcoming High Point Market, Oct. 17–21.
Positioned at the highest tier of the company’s product offering, Privé is designed to cater to the discerning, design-conscious audience seeking extraordinary craftsmanship, rare materials and heightened personalization.
“Privé is not a collection; it’s a new category within our portfolio for customers to source exceptional furnishings,” said Adriana Hoyos, lead designer and co-founder of the brand that bears her name. “Every item is developed with attention to meticulous detailing and opportunities for customization.”
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“The design philosophy behind Privé includes elevating the approach to materials, allowing us to explore rare finishes beyond our existing offering,” Hoyos added.
Standout features include natural stone surfaces with unique veining, couture-inspired upholstery treatments, intricate quilting and liquid-metal finishes.
“This introduction reflects the natural evolution of a brand that has spent more than three decades refining its design language and manufacturing capabilities,” said Eduardo Perez, co-founder and president. “Today, clients increasingly seek individuality, authenticity and craftsmanship over mass luxury, and Privé directly answers that demand.”
For the Market debut this fall, Privé will be presented in an immersive showroom setting. According to Perez, it will evolve as a permanent platform for the brand’s most ambitious creations, introducing curated line extensions and limited-edition styles.
The Adriana Hoyos showroom is located in the Hamilton-Wrenn Design District at 117 N. Hamilton St.
