Top 100 retailer Ikea U.S.’s newest campaign is titled “Knock Your Socks Off.” Image courtesy of Ikea U.S.
CONSHOHOCKEN, Pa. — Top 100 retailer Ikea U.S. believes its ever-evolving product mix is enough to knock the socks off of consumers.
The Conshohocken, Pa.-based division of the Swedish furniture maker and retailer rolled out its newest advertising campaign, titled “Knock Your Socks Off,” on Sept. 1. The campaign brings a new dimension to that idea by showcasing how Ikea is constantly reinventing its range, with new products arriving throughout the year.
In the campaign film, shoppers move through an Ikea showroom in slow motion as socks fly through the air around them, showing the result of discovering new products and affordable prices that have quite literally knocked their socks off. An Ikea co-worker in the film playfully explains it “happens all the time.”
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“People may have their Ikea favorites, but there is always something new waiting to be discovered,” said Shideh Hashemi, chief marketing officer at Ikea U.S. “Our range is constantly evolving to reflect the way people live today, with new colors, designs, and smart solutions that bring both function and personality into the home. With this campaign, we hope to spark curiosity and remind people that every visit to Ikea is an opportunity to explore and discover something new.”
The campaign also comes to life for Spanish-speaking audiences through “Te Mueve El Piso,” inspired by an expression used to describe the feeling when something captivates you so deeply it feels like the ground beneath your feet has shifted.
The campaign puts a spotlight on a selection of new and refreshed products across furniture, lighting, textiles, storage and home accessories, demonstrating how something new doesn’t have to mean starting from scratch.
The campaign builds on Ikea’s “Dream the Possibilities” brand platform, rooted in the belief that big dreams are built one piece at a time. The Knock Your Socks Off and Te Mueve El Piso campaigns will run across cable, streaming and sporting programs, as well as billboards and paid social.
