MINNEAPOLIS – The Target Corp. plans to launch Jeremiah Brent Home, a new and exclusive bedding collection designed in collaboration with acclaimed the interior designer, author and Netflix’s Queer Eye home expert.
This collection, which will be available to shop starting Jan. 18, brings elevated design within reach for guests looking for beautiful options to fit any budget.
“We’re thrilled to work with Jeremiah Brent because he has an incredible ability to help people easily create spaces that are elevated, intentional and beautiful,” said Mara Sirhal, senior vice president of home merchandising, Target. “This bedding collection brings together inspiring, high-quality designs at an exceptional value, both of which are core to who we are. We can’t wait for guests to experience the collection and make it their own.”
The Jeremiah Brent Home collection will debut with more than 80 bedding items, featuring natural patterns and textures, clean lines and calming, neutral colorways for an elevated and timeless aesthetic, Sirhal said.
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Spanning sheets, duvets, comforters and blankets, the assortment is available in sizes from twin to California king. Prices range from $30 to $119, with most items under $100.
“I’ve always believed that good design isn’t meant to sit still — it’s meant to be lived with,” said Brent. “Target has a rare ability to meet people exactly where they are, in the midst of their daily routines, which made it a natural place to introduce the first glimpse into Jeremiah Brent Home. This bedding collection is rooted in understated elegance, with an assembled, collected feel. Each piece was designed around the rhythms of real life: busy mornings, slow evenings and everything in between.”
Available in approximately 1,800 stores and on Target.com beginning Sunday, Jan. 18, Target invites guests to experience high design and accessible luxury through everyday pieces that balance modern form with thoughtful craftsmanship.
Brent said his personal favorites include:
- ‘Walk in the Woods’ Brown Comforter Set and Textured Stripe Beige Comforter Set
- Contrast Border Cotton Duvet Set in Green
- Scalloped Geo Sheet Set in Clay and Chalk Stripe Sheet Set
- Pointelle Throw Blanket in Raisin
