What’s the story?
- Hallmart nearly doubles showroom size at IHFC building
- East Coast warehouse opening to boost fulfillment
- Bedding sets generate seven-figure revenue for top furniture retailer accounts
- Company plans major expansion of product categories at High Point Market
- Hallmart’s U.S.-made decorative pillow programs start at $29.99 in upholstered-grade fabrics
HIGH POINT – Hallmart Collectibles is scaling up as it prepares to introduce the largest single expansion of its fashion bedding, decorative pillow and throw collections.
Ahead of the spring High Point Market in North Carolina, the company is nearly doubling the size of its showroom at the IHFC building. In addition, Hallmart in the process of opening an East Coast warehouse facility later this year – a strategic move to accelerate fulfillment and better support the company’s rapidly growing dealer base across the region.
“We have been in business for nearly 40 years, and the growth we’re seeing right now is unlike anything we’ve experienced before,” said Jesse Ghalili, president. “Our fully layered, multi-piece bedding sets have become a seven-figure revenue driver for the top 100 furniture retailers we work with — and the demand for more isn’t slowing down. At a time when retailers are actively looking for ways to build sales beyond their core offering, we have exactly what they need.”
Founded in the furniture industry in 1996, the company expanded in 2008 to launch a dedicated private label division serving major national retailers including Target, Macy’s, JCPenney, and others. The company sees that cross-channel expertise as a key differentiator.
“When you’re developing product for major big box and department store chains, the standards are high — the packaging has to be retail-ready, the trends have to be right, and the product has to sell off a shelf at national scale. Very few vendors serving the furniture industry have that experience,” said VP of sales Jeff Gonzalez.
Hallmart’s cash-and-carry bedding programs are engineered specifically for furniture retailers and designed to deliver department store aesthetics at sharper price points. Each comforter set is packaged in an oversized vinyl bag and includes pieces needed to achieve a fully layered look. All sets are oversized and tackless.
To further support sell-through, the company offers an exclusive line of custom in-store displays designed to showcase the collections at their best.
“Our biggest challenge right now is keeping retailers stocked. Inventory moves faster than most expect, and the retailers who order adequate backup stock are the ones winning in this category,” said Gonzalez.
Hallmart currently offers more than 100 collections and will debut 20 new designs at this month’s High Point Market alone.
“On the American-made side, our bedding and decorative pillow programs are gaining serious momentum as discerning retailers and designers seek a premium domestic alternative without the premium price tag,” he added. “Our U.S.-made pillow programs start at just $29.99 in upholstered-grade fabrics — that’s an exceptional value at any level of the market.”
The company’s High Point showroom is located at IHFC H-245. Hallmart also has a New York showroom at 307 5th Ave., Suite 1400.
