Summary:
- Regal Brands Global has licensed the Lord & Taylor brand to Turko Textile for a full soft home collection covering the U.S. market, with room for future international expansion.
- The line spans bath, bed, kitchen, table, and decorative textiles, all manufactured in Turkey.
- Turko plans to launch with towels and utility bedding, expanding through Q4 into fashion bedding, decorative pillows, throws, and table linens.
- Utility bedding will feature premium natural fillings like down, cashmere, alpaca, wool, cotton, and kapok, positioned as accessible luxury.
- The debut collection will be available to major department stores, specialty and off-price retailers, and e-commerce in Q4 2026.
NEW YORK – Regal Brands Global, the IP owner and operator of Lord & Taylor, has signed a comprehensive soft home licensing agreement with Turko Textile LLC (Turko Global) that covers the U.S. market and opens the door for international expansion.
The Lord & Taylor Home Collection by Turko Global spans bath towels, shower curtains, bathrobes, bath rugs, beach towels, bed sheets, duvets, comforters, pillows, throws, blankets, mattress pads, kitchen linens, table linens, decorative pillows, and area rugs.
“The American home textile market is experiencing a true renaissance, and consumers are seeking brands they trust to elevate their living spaces,” said Sina Yenel, chief strategy & brand officer Lord & Taylor and Regal Brands.
“We believe this collection — rooted in nearly two centuries of American retail tradition and brought to life by one of the industry’s finest manufacturers — is exactly what that moment calls for,” Yenel added.
All Lord & Taylor Home products will be manufactured in Turkey, allowing Turko to leverage the country’s long-standing expertise, craftsmanship, and heritage in textile manufacturing.
“We are planning to launch next month with towels and utility bedding as our first categories,” said Ismail Akdeniz, Turko’s president. “Throughout Q4, we will expand into the broader soft home market, including fashion bedding, decorative pillows and throws, table linens, and additional home textile categories.”
Towels will be constructed of premium Turkish cotton, with a strong focus on soft, sophisticated pastel tones. Each collection will feature approximately four to five curated colorways.
Within utility bedding, Turko is developing a broad and differentiated assortment featuring premium and natural fillings, including down, cashmere, and alpaca, as well as wool, cotton, kapok, and other innovative materials.
“Our goal is to create products that combine exceptional comfort and quality with an elevated, accessible-luxury positioning,” said Akdeniz.
To develop the Lord & Taylor Home collection, Turko is tapping into its experience as the official home licensee for Brooks Brothers.
See also: Brooks Brothers brings its panache to bedding and bath
“Over the past several years, we have built and expanded the Brooks Brothers Home business across multiple product categories and major U.S. retail channels,” he explained. “We intend to bring that same experience, retail relationships, product expertise, and disciplined approach to brand development to Lord & Taylor Home, with the goal of building it into a meaningful and successful home lifestyle business.”
The debut collection will be available for Q4 2026 to across leading department stores, specialty retailers, off-price chains, and e-commerce platforms throughout the U.S.
Turko will officially unveil Lord & Taylor Home during New York Home Fashions Market in September at its Manhattan showroom at 267 5th Ave., Suite 408.
