Home Accents Today reached out to independent home decor retailers to discover how they buy, merchandise and sell various home decor categories. Edward Nader of Nader’s Gallery in Shreveport, La., and Jamie Merida of Bountiful Home in Easton, Md., told us how they handle large-scale wall art.
Large-scale artwork is popular but difficult to display, ship and sell. How do you overcome customers’ hesitation about scale?
“We find customers are looking for large-scale art, especially in commercial spaces,” said Nader. “We carry a lot of very large pieces such as art that is 5 ft by 6 ft. We also sell multiples, such as triptychs, that could cover up to 12 feet. Artwork needs to be proportionate to the size of the home or room. We’ll often go in to assess a space before recommending a large piece of art and we provide installation services for local clients. To show our large art, we’ve created a space in our meticulous stockroom where we’ve built dividers that allow customers to look at pieces. It’s well curated.”
“Many of our customers’ homes are large and have tall ceilings so need large art displays,” Merida said. “We’re fortunate because we have 20-foot ceilings in our store and can display some large art. It’s difficult to ship so we offer local delivery within a four-hour radius of the shop. What we find works if there is a large wall, and the customer doesn’t want a big canvas, is a gallery wall style — sets of 16 botanical prints or 19th-century engravings for example. Sometimes that can feel a little fresher than a big canvas.”
