This week’s report brings new rug collections from SHIIR, Layered and Happy Rugs.
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The Soucie Horner Design Collective, an international lifestyle brand, has debuted its SHIIR Rugs‘ Innovation Collection for Spring 2025.
“At SHIIR, we approach rug design with a designer’s eye – balancing form, function and feeling in every piece,” said Shea Soucie, co-founder of SHIIR Rugs and principal of the Soucie Horner Design Collective. “The Innovation Collection is a curated collection that demonstrates how beautiful design can also be functional, offering unique customization options that adapt to a variety of project needs. Each rug is thoughtfully composed – rich in texture, character and craft.”
The collection is designed to streamline the customization process for designers, offering visual flexibility, material variety, and solutions tailored to multiple applications and use cases.
All eight new styles are available in a range of standard constructions and fibers – including hand-knotted, hand-tufted, hand-loomed and flatweave techniques – alongside materials such as cashmere, silk, wool, nylon and sustainable PET.
SHIIR Rugs represents a collaboration between Soucie Horner Design Collective and third-generation rug purveyors Oscar Tatosian and Sarkis Tatosian, owners of Oscar Isberian Rugs.
The Innovation Collection
- Laris– Laris pairs architectural structure with shifting light, balancing crisp geometry and subtle color variation, so no two rows ever feel the same.
- Skinner– Drawn from dance photography, Skinner captures motion in stillness—like a ballerina mid-pirouette, chiffon trailing behind. Its rippling pattern evokes sound waves, smoke and energy—a tactile dance, frozen in time.
- Sorin– With an open field that invites interpretation, Sorin offers a versatile canvas framed by a richly textured border inspired by reed mats, handwoven baskets and interlaced leather. The contrast between openness and structure gives it a feeling that’s both expansive and beautifully refined.
- Aiko– Inspired by birch bark and slender branches, Aiko blends flowing patterns with four unique textures: checkerboard, subtle stripe, single-knot check and irregular band.
- Rivvi– Inspired by handwoven textiles of the Atlas Mountains, Rivvi’s Tulu weave alternates plush pile with flatwoven rows, echoing Sahara ridges. Hand-clipped for definition, it’s lightweight yet dimensional.
- Esha– Esha reflects the bold geometry and rich hues of traditional tribal rugs. Both durable and versatile, it’s well-suited for commercial spaces, blending heritage with everyday performance.
- Gruen– Drawing from the vibrant terrain of Morocco’s Atlas Mountains, Gruen’s pattern echoes the region’s flowing contours and rich textures. Woven on a traditional pit loom, this age-old technique ties land, culture and craft together, bringing warmth and soulful character to any space.
- Luma– Luma’s staggered stripes shift in rhythm. Rooted in Bauhaus ideals, it blends modern design with Indian craftsmanship, where color, culture and collaboration come together in every weave.
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Swedish design brand Layered is offering two new rug collections for spring – The Sicilian and Scallop Jute.
The rugs are crafted from jute, a fast-growing, biodegradable plant fiber known for its durability and earthy texture.
“Much like wood, jute brings warmth and a relaxed atmosphere to any space, making it a natural fit for dining areas, living rooms, lounges and outdoor settings,” according to the company.
With Scallop Jute, the company blends playful design with a sense of Italian elegance. The rug features a soft, scalloped edge that adds a subtle twist to the classic jute weave. To achieve the fluid shape, the jute is braided and coiled into circular forms, then finished with a refined accent border available in burgundy, dark green or misty blue.
The Sicilian Jute draws inspiration from checkerboard ceramic floors found in grand Italian villas and palazzos. The design pairs bold, graphic patterns with traditional craftsmanship. The collection is offered in three citrus-inspired colorways: soft yellow daffodil, vibrant green clover and natural.
“We’re seeing a growing demand for natural materials and conscious choices in interior design,” said Malin Glemme, founder and creative director of Layered. “Jute is not only durable and biodegradable. It also brings a grounded, warm feeling to the home. With The Sicilian and Scallop Jute, we wanted to merge organic textures with bold, graphic forms and always with a Layered twist.”
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Online rug shop Rugs.com has teamed up with rug artist Madeline Ronzoni, founder of Happy Rugs, to launch her first extensive collection of luxurious, non-traditional, modern rugs designed to bring happiness into homes.
This is the first time Ronzoni’s colorful rug designs, including her signature hand-tufted style, will be available to consumers nationwide with a major retailer.
“We’re excited to partner with Madeline Ronzoni of Happy Rugs to bring her joy-filled designs to customers nationwide,” said Rugs.com CEO Johnny Nassri. “Her passion for rug design aligns perfectly with our mission to provide beautiful, high-quality rugs. Madeline’s distinctive style also provides a fresh take on rug designs that our customers appreciate.”
A leap from Ronzoni’s self-tufted five to 10 rug designs a month, the Rugs.com X Happy Rugs collection features 26 of Ronzoni’s most popular and new designs in over 100 SKUs, with a large variety of shapes and sizes. The collection shows her unique approach to design, including her popular accent rugs, which are small, pop-art-like rugs designed to add a sense of fun and a jolt of positive energy to any interior.
The bright hues and modern art-like rug designs in the collection include Fluffy Flower, Fruit Salad, Iced Coffee, Cupcake, Butterfly, Rainbow Weave, Strawberry, Jawbreaker Poppy, Happy Home, and even Ronzoni’s take on Boba Tea, as well as abstract prints such as Wiggles and Wavy designs.
Ronzoni, who has been designing and creating rugs since 2020 and has partnered on many high-profile collaborations, including McDonald’s, Nike, Dove, and Dunkin’ Donuts, is thrilled to collaborate with Rugs.com and bring her designs to a broader audience.
“I’ve always been passionate about creating beautiful, high-quality rugs that bring joy to people’s homes,” she said. “Working with Rugs.com has allowed me to take my designs to the next level and make them accessible to more people than ever before.”
With prices starting at $49, the Happy Rugs collection is now available exclusively on Rugs.com.
