An email sent to retail partners from Sullivans’ CEO detailed the company’s plans and changes coming to its product availability.
Gift and home decor wholesaler Sullivans is “exploring a sale” of its Sullivans Home Décor business in reaction to “market volatility and rising tariff-related cost,” according to an email sent out to its retail partners on Wednesday.
In the emailed announcement, Sullivans CEO John Lanman detailed plans to “find a partner who will continue to build upon the strong foundation we’ve established over the past 50+ years.”
“Over the past year, shifting market conditions have prompted our leadership and ownership team to carefully reassess our strategic path forward,” wrote Lanman. “After thoughtful consideration, the Sullivan Board of Directors has determined that the long-term interests of our employees, customers and partners will be best served by exploring a sale of the company.”
As part of its sale exploration process, Sullivans is “conducting a thorough review of each of our business segments to determine the best course of action,” and noted that this restructuring “may result in some parts of our business continuing under new models.” Lanman also noted that Sullivans and Woodstock are “highly complementary brands that represent compelling growth opportunities for established players in the home décor and giftware industry.”
Moving forward, Sullivans Home Décor will not be bringing in shipments of seasonal 2025 merchandise, per its announcement and “will be unable to fulfill all current orders in-house.” Per Lanman, local sales representatives will be reaching out to retailers to “review any available seasonal inventory for the potential partial fulfillment of your orders.” New orders may be placed on “any in-stock seasonal items with net 30 terms or credit card.”
Sullivans’ Woodstock Chimes and Vance Kitira brands, which “operate on a non-seasonal cadence,” will not be affected “in the same way,” according to the email, and will continue to receive inventory and operate normally. However, a 15 percent surcharge will be applied to all Woodstock Chimes orders beginning June 16, “due to increased tariff costs.” This surcharge will be applied to all orders, including those that have already been placed but have not yet been shipped.
Sullivans could not be reached for comment at the time of this article’s publication. Check back at giftsanddec.com for more information as it becomes available.
