ATLANTA – Enchanted Partner Group (EPG) is growing again. EPG, the acquisition arm of Enchanted Moments, has announced both a fresh acquisition and the formation of a new division within the company.
EPG has acquired gift and home wholesaler J. Grob Associates. Founded in 1979, J. Grob Associates specializes in home accessories, lifestyle products and specialty foods. The acquisition represents another milestone in EPG’s history as it builds itself into a “best-in-class national agency platform.”
With the acquisition of J. Grob Associates, EPG also announced the official formation of a new division dedicated to home décor, housewares, seasonal and specialty food categories. Dubbed EM Home, the division will unite three agencies under the EPG umbrella: J. Grob Associates, Kasperzak & Associates, and Dugan Bliss.
Industry veteran John Grob will serve as the principal of EM Home. Cooper Peterson will oversee vendor partnerships and sales team operations as the sales director.
“Joining Enchanted Partners Group and launching EM Home is both an exciting and natural next step for our team and our vendors,” said Grob. “EPG shares the same commitment to service, integrity, and innovation that has defined our agency for decades. I’m confident this new chapter will bring even greater opportunities for the brands and retailers we’re proud to serve.”
Vendors, buyers and industry partners are invited to see the newly expanded EM Home showroom in Atlanta, located within Enchanted Moments on Floor 14, Building 2 at AmericasMart.
“We are incredibly excited about this next chapter,” said Tony Davis, CEO of EPG. “John Grob and his team bring unmatched expertise, integrity, and long-standing relationships. The launch of EM Home represents the evolution of our vision; a curated division built to elevate the best in gift, housewares, and lifestyle across the country.”
This latest acquisition comes after EPG added the Winters Group to its growing roster of sales agencies earlier this year.
