SAN FRANCISCO — Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma Inc., are introducing their first-ever collaboration with motorsport series Formula 1.
The new Formula 1 collections for Pottery Barn Kids and Pottery Barn Teen celebrate the thrill of race day with high-performance-inspired designs for kid and teen spaces.
The Formula 1 for Pottery Barn Kids and Formula 1 for Pottery Barn Teen collections feature a palette of racing red, jet black, crisp white and sleek metallic accents, not to mention the iconic checkered patterns and car-inspired motifs. The collection features textured embroidery and detailed graphic prints.
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“Formula 1 represents innovation, speed and excitement,” said Jennifer Kellor, president, Pottery Barn Kids and Pottery Barn Teen. “Our collaboration combines our commitment to sustainability and quality home furnishings with the energy of Formula 1 in a way that feels bold, elevated and authentic.”
The collection for Pottery Barn Kids includes bedding, rugs, decor and accessories, while the Pottery Barn Teen collection features statement quilts stitched with racing-inspired details, modern lighting with tire and wheel motifs, and rugs that double as artful homages to the track.
“The Formula 1 for Pottery Barn Kids and Pottery Barn Teen collections will bring the thrill of racing into the rooms of young fans who share our passion for speed,” said Emily Prazer, chief commercial officer, Formula 1. “This exciting collaboration is a great example of Formula 1 innovating and partnering with leading brands to identify new and creative ways to show up for our fans.”
