After developing the home & lifestyle division at Future Snoops (previously Fashion Snoops), Jaye Anna Mize once again works across all verticals as Vice President, Advisory + Partnerships. “I work with clients on such things as high-touch advisory, future-planning workshops and strategic partnership development,” she said. “These projects are grounded in research but tailored to the moment a business is in and the future they want to reach.” While FS is known for its trend forecasting, it also advises on strategies that shape what companies
bring to market and how they tell their stories. “My role puts me in the position to help connect cultural insight with business decisions,” Mize noted. “I get to work with teams while they are still asking the big questions. That’s when ideas are most open to transformation.” Home continues to be a passion. “Home is one of our most successful and influential verticals,” she said. “One of my favorite accomplishments has been creating the trend alliance between High Point Market Authority, Interwoven, the Home Furnishings Hall of Fame and now AndMore.”
Mize added that FS gives her the room to bring these ideas to the table. “FS is a place where you can shape the culture around you, not just comment on it.” It will be interesting to see what Mize is shaping next.
