NeoCon take places at the The Mart in Chicago in June.
NeoCon, Chicago’s show for commercial interiors, is launching a lighting exhibit for the built environment next year. Debuting June 8-10 at The Mart, Illuminate at NeoCon is a new show-within-a-show dedicated to architectural, technical and decorative lighting.
“With Illuminate, our goal is to create a dynamic new hub connecting the lighting industry with the commercial design community and NeoCon’s audience of over 50,000 architects, designers and end-user decision makers,” said Lisa Simonian, vice president, head of trade shows at The Mart. “We are responding to an important need for lighting to be more properly recognized as a key and essential component of good design.”
The Mart’s 7th floor exhibit hall will be redesigned to accommodate premiere and emerging lighting brands, interactive vignettes and immersive installations, educational programming, design collaborations and special events.
Illuminate exhibitors will benefit from all NeoCon exhibitor assets, including opportunities to participate in NeoCon’s sponsorships, programming and the Best of NeoCon awards, with new and expanded categories for lighting, show organizers said.
Brands interested in exhibiting can contact Julie Kohl ([email protected]), vice president of exhibitor sales and Madeleine Tullier ([email protected]), director of exhibitor sales.
