Momeni and S&H Rugs prepare to unveil new offerings at this week’s High Point Market while Revival offers two new machine-washable options and Ernesta gets ready to launch a new Persian collection after unveiling its first-ever ad campaign. Find out all the details in this week’s Rug Report.
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While some brands are just beginning to explore machine-washable rug systems, Revival has been working on this category for a number of years. The company said its washable category has become a consistent best-seller, known for combining beautiful design with seamless function.
The newly launched Dotto styles build on that reputation, offering hand-knotted, machine-washable wool rugs inspired by Boro, a Japanese patchwork technique. The collection’s hand-knotted washable wool pile forms a textural, geometric design. To create the patchwork of overlapping lines and dots, inspiration comes from the practice of Boro, a resourceful Japanese mending style that repurposes textiles to create something new.
Taiyo – A striped base in spiced pumpkin, rust red, maroon and goldenrod is framed by oversized, dotted squares. Some rugs may include traces of dried hay, grass, or straw as grazing sheep often collect plant matter in their coats. Remove gently by hand or with tweezers. The rug is made of authentic wool fibers, and is a medium pile: approximately .4″ thick (10mm).
Kusa – Intersecting olive, mint, and mist green shapes create angular movement in this rug made with soft and washable wool. It has a hydrophobic layer which repels dust and dirt, as well as lanolin, which provides its trademark luster and protects the fiber from breaking or shedding. In this piece, wool is woven onto a polyester warp for durability.
Revival partnered with a small, family-run weaving house which is Craftmark-certified in order to meet stringent national standards for socially responsible handmade products. Many of the company’s weavers have been with them for as long as 30 years.
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S&H Rugs is unveiling a new collection of hand-knotted oriental rugs at this week’s High Point Market.
The company specializes in hand-knotted rugs, precisely crafted using sustainable materials that honor both the environment and the art of traditional weaving. Each rug is handmade from the finest wool and real silk, resulting in exceptional textures and lasting quality.
S&H uses natural dyes sourced from plants which result in natural warm colors that infuse life and vibrancy into any space. There is also an undyed wool version.
“We believe that beautiful interiors should also reflect a commitment to conscious living. By choosing our hand-knotted rugs, you are investing in art that values sustainable practices while adding warmth and style to any setting,” said a company spokesperson.
S&H Rugs is located in booth M1015, on the second floor at Suites at Market Square.
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Ernesta will unveil its latest innovation next Tuesday, Oct. 28. Called The Persian Edit, the rugs are crafted from 100% wool and offer a tribute to the beauty and legacy of antique Persian rugs, brought to life for a new generation of homes.
Each rug is hand-dyed to authentically match the nuanced palette of antique Persian rugs and finished using artisanal methods—like walnut shell staining, flame singeing, and heavy washing—to imbue the rich texture and character of well-aged heirlooms.
The assortment offers precision sizing and a streamlined two-to-four-week lead time.
“We’re so inspired by the enduring elegance and appeal of Persian rugs,” said Rosa Glenn, chief merchandising officer at Ernesta. “We set out to honor these iconic designs, showcasing their historic beauty while offering the flexibility of custom sizing that Ernesta is known for.”
The launch includes two inaugural styles: Dalia, a refined, small-scale geometric pattern; and Ariana, a larger-scale floral design inspired by classic Oushak motifs. Both styles are crafted from tightly woven wool, ensuring exceptional durability, texture and longevity.
“This is more than a product launch — it’s an exciting moment to recast what Persian rugs can mean in today’s interiors,” added Glenn. “They’re essential design statements that are timeless and full of soul.”
The company offers to-the-inch sizing, a curated assortment and dedicated support. Interior designers can also enjoy exclusive perks through Ernesta’s trade program.
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Ernesta has also just unveiled its first major ad campaign, which highlights the company’s custom-sized rugs as the foundation for spaces that feel elevated, personal, and warm.
The company worked with the creative agency Pablo to combine emotional storytelling with rich, intimate visuals to introduce the concept of residential custom rugs.
It is aimed at educating a broader consumer audience who might not consider purchasing custom-sized rugs unless they have worked with a designer.
The cornerstone of the campaign is a 30-second segment depicting an intimate gathering of friends with product close-ups: plush textures, precise measurement for a 10’9 x 14’3″ rug, and its seamless installation.
The goal is to showcase how “fit” is a crucial element of good design and the confidence and pleasure that comes from consumers knowing exactly what they want and how to achieve it.
“This campaign isn’t just about rugs, it’s about the creativity and care that go into making a space feel lived-in, inviting, and beautifully personal,” said John Foley, Ernesta’s co-founder and CEO. “It was a pleasure working with the Pablo team to bring our creative vision to life and we’re proud to show how Ernesta rugs elevate everyday life while redefining the buying experience with custom sizing, premium quality, and an easy-to-navigate platform.”
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Momeni, a third-generation family-run rug company, will celebrate its 50th anniversary at this week’s High Point Market with new product introductions, special events programming and new capabilities for in-house custom rug design.
“Our journey as a company is deeply rooted in family values,” said President Reza Momeni. “That constant over the last five decades has helped us adapt in a changing global landscape and intentionally expand our product portfolio while maintaining a commitment to what we like to call ‘A Tradition of Quality.’ We design our rugs with careful craftsmanship and a passion for excellence, so each design is a silent backdrop for life’s most precious moments.”
Lily Collection – Sweet, spirited, and full of charm, this collection offers whimsical style with a wink to classic Americana, making it a thoughtful choice for both youthful and grown-up spaces alike. Available in soft pastel hues of blue, pink and green. Hand-tufted in India from 100% wool, these rugs are plush, durable and crafted with care.
Jango Collection – Earthy elegance meets quiet simplicity in this collection that’s hand-woven in India from 90% jute and 10% cotton. Each rug showcases the raw beauty of natural fibers, enhanced by a clean, modern vertical stripe motif. Available in warm rust tones, grounding greens, breezy blues and soft ivory. The rug’s lightweight, flatwoven construction is perfect for layering or solo styling.
Barron Collection – This collection balances timeless elegance with everyday comfort. Machine-made in Egypt from a premium blend of 80% wool and 20% cotton, these rugs combine the durability of wool with the soft, smooth backing of cotton for enhanced comfort and stability. Featuring a palette of beige, blue and muted earth tones, their subtle stripes and geometric-inspired patterns create visual interest while maintaining an approachable, lived-in feel.
Maritime Collection – This collection celebrates natural materials with a sophisticated, textural spin. Handwoven in India from 100% jute, each rug is crafted with braided strands that form a bold, checkered block pattern. The subtle contrast in weave and form creates quiet visual interest while staying true to the neutral, raw beauty of jute. Ideal for coastal, cottage, or organic-modern spaces, Maritime’s no-backing construction is available in blue, green, ivory, brown and natural.
Archer Collection – A fusion of modern design and unrivaled comfort characterizes the sophisticated Archer Collection. This Market, the original Archer rug, which features a striking pattern of ivory-stitched squares, will be released in a new colorway: an earthy green hue that can act as a neutral or a bold statement, depending on the designer’s eye.
Contour Collection – Contour features a beautifully embossed high/low technique that exudes elegance and refinement. This Market, the classic pill-shaped pattern of the Contour-2 rug design is revealed in two new colorways: a deep ivory shade and a soft mossy green.
Momeni will host several events in its showroom located at IHFC H-345 (Wing Space). On Saturday, Oct. 25, guests can join interior designer and Momeni collaborator Erin Gates for the launch of her new book, Elements of Timeless Style.
