Ernesta unveils plans for 10 showrooms before year-end, Rug’Society offers rugs for urban, city living and Rugs.com shares a list of the 10 best rug styles for 2026. Find out more in this week’s Rug Report.
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Rug company Ernesta is opening three new showrooms across the U.S. during the first quarter to add to its four current showrooms.
The new showrooms will be located in in Birmingham, Mich., Dallas and Manhasset, N.Y.
“We are excited to continue building on Ernesta’s momentum and growth, and these new showrooms mark an important next step for the brand,” said Jennifer Parker, Ernesta chief sales officer.
“Designers and homeowners alike are telling us they want a more personal, guided way to shop for rugs, one that brings together elevated materials, real expertise and true customization,” she added. “Our showrooms let us meet customers where they are and deliver that experience in a way that is tactile, welcoming and rooted in good design.”
- Birmingham, Mich. (Opened on Jan. 5) – Located at 138 W Maple Rd, the 1,250-square-foot space will be open Monday – Saturday from 10 a.m. to 6 p.m. and on Sundays from 11 a.m. to 5 p.m.
- Dallas (Opening Feb. 2, 2026) – Located at 6025 Royal Lane, Suite 330, the 1,256-square- foot space will be open Monday – Saturday from 10 a.m. to 6 p.m. and on Sundays from 11 a.m. to 50 p.m.
- Manhasset, NY (Opening Spring 2026) – Deepening the brand’s presence in the Greater New York area, this location is set to serve the Long Island community, with additional details to come.
Founded in 2023 to simplify the process of sourcing custom rugs, Ernesta has expanded its product assortment, scaled operations and deepened its presence in key markets across the East Coast after the opening of the company’s four current showrooms in Bethesda, Md., Greenwich, Conn., Summit, N.J. and New York’s Upper East Side.
Ernesta offers to-the-inch sizing, a curated assortment and believes that “the right-sized rug in the right material and construction is the foundation for expert design.”
The brand aims to have more than 10 showrooms across the country by the end of 2026.
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Created for the rhythm of metropolitan life, Rug’Society’s Urban collection reflects the character, energy and contrasts of the modern city.
Each rug from the Portuguese company translates urban references into refined design, “where graphic compositions, layered patterns and bold visual elements coexist with craftsmanship and precision,” according to the company.
“Inspired by the expressive language of tattoos and graffiti, these rugs introduce a distinctive presence to city interiors,” said a company spokesperson.
Rugs in this collection include:
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Rugs.com has created a list of the Top 10 Rugs every home needs in 2026.
“Drawing from our best-selling collections and latest trends in home design, we are excited to share our Top 10 Rug styles for 2026,” said Andrew Haltom, Rug.com director of customer success. “Highlighting a selection of the best rugs, each collection has been chosen for its unique design, functionality and value, enhancing any space and empowering shoppers to feel inspired.”
The Top 10 Rugs for 2026 list draws from Rugs.com’s more than 100,000 designs.
- Minimalist Neutral Rugs: “Soft neutral colors make the perfect versatile rug, complementing various interior styles, from modern to traditional.”
- Dopamine Decor Area Rugs: “Bring personality to your living spaces with vibrant Dopamine Decor rugs. To get the look, choose fun prints, playful shapes, or loads of color that make a bold statement.”
- Vintage Persian-Inspired Rugs: “A testament to traditional craftsmanship, Persian rugs feature rich colors and intricate designs, perfect for formal living rooms, dining rooms, hallways, and entryways.”
- Eco-Friendly Rugs: “Discover the new generation of eco-friendly rugs made from recycled materials that help conscious consumers make sustainable choices without compromising on style.”
- Natural Jute Rugs: “Handcrafted jute rugs add a rustic charm that fits seamlessly into various styles, from modern to coastal-inspired. A top choice for interior designers, the highly durable jute rugs are ideal for high-traffic areas of the home.”
- Washable Rugs: “The perfect solution for busy households, washable rugs are designed for easy upkeep and worry-free living. They are a must-have for homes with kids, pets, or anyone who likes to entertain.”
- Soft High-Low Rugs: “Add depth and interest to contemporary spaces with high-low rugs, featuring plush textures and varying pile heights. Available in both indoor and outdoor styles, these rugs offer a luxurious feel in any setting.”
- Weather-Resistant Outdoor Rugs: “Ideal for patios, decks, and outdoor spaces, outdoor rugs combine style with durability. These rugs are available in a plethora of colors and patterns.”
- Wool Area Rugs: “A favorite staple among interior designers, wool rugs are a top choice for bedrooms and family rooms. Naturally stain-resistant and long-lasting, they’re perfect for heavily used areas and come in a wide variety of styles, from modern to traditional.”
- Transitional Tufted Rugs: “Marrying traditional craftsmanship with modern designs, tufted rugs are versatile enough to accessorize eclectic and contemporary decor alike.”
A family-owned business for more than 60 years, Rugs.com offers more than 100,000 indoor and outdoor designs. The company actively supports sustainability and community support by planting a tree for every rug sold in partnership with the Eden Reforestation Project.
