HIGH POINT —The High Point Market Authority and M2 Connect, through its Designhounds platform, will collaborate on the spring High Point Market International Buyers Tour.
The Buyers Tour is designed to strengthen global engagement, foster cross-border trade relationships and provide international design professionals access to High Point Market. It combines curated showroom tours, market orientation, and trend and product education.
International buyers will be offered a curated and tailored tour experience at both the spring and fall High Point Markets this year. The collaboration will also provide market education and orientation for first-time and returning international attendees and amplify global awareness of High Point Market through Designhounds.
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“High Point Market has long been the epicenter of the global home furnishings industry,” said Veronika Miller, CEO of M2 Connect, the parent company and business consultancy behind the Designhounds Influencer Network. “This collaboration allows us to thoughtfully support international buyers by removing barriers to entry, offering context and education, and creating direct pathways for long-term business relationships that benefit both global buyers and High Point Market exhibitors.”
Tammy Covington, president and CEO of the High Point Market Authority, said the collaboration reflects their shared commitment to deepening relationships with international buyers and ensuring awareness of the resources available at High Point Market.
“This valuable program will be a productive and inspiring experience for all involved. By working with M2 Connect, we are strengthening the bridge between global buyers and the brands that exhibit at Market,” she said.
The High Point Market International Buyers Tour will launch with the spring market and run Apr. 24-28, with plans to expand participation in future markets.
High Point Market exhibitors, international design firms or international home furnishings retailers interested in learning more about this tour can email [email protected].
