Ernesta moves into the Lone Star State, Anderson Tuftex introduces five collections and Rug’Society brings nature indoors. Find out more in this week’s Rug Report.
*************
Rug brand Ernesta has expanded its retail footprint with the opening of a new showroom in Dallas at Preston Royal shopping center. The 1,256-square-foot space reflects Ernesta‘s commitment to serving both consumers and trade professionals.
Ernesta Dallas offers a hands-on environment where visitors can explore a wide range of wool, natural fiber and performance rugs while receiving tailored guidance from Ernesta’s team. Designed as a practical resource for the design community, the showroom features a spacious lounge for one-on-one consultations. Designers and clients can review samples together and explore customization options, including stair runners, corner shapes, fireplace cutouts and more.
“We’ve seen a growing customer base in the Dallas metro area, driven by a deep appreciation for craftsmanship and highly customizable, high-quality home furnishings,” said Jennifer Parker, Ernesta chief sales officer. “Opening a showroom in Dallas allows us to work more closely with the local design community and offer hands-on support around quality and customization.”
The North Dallas showroom is part of Ernesta’s growing brick-and-mortar presence. Ernesta Dallas is located at 6025 Royal Lane, Suite 330, and is now open Monday – Saturday from 10 a.m. to 6 p.m. and on Sundays from 11 a.m. to 5 p.m.
Ernesta also has showrooms in Bethesda, Md.; Greenwich, Conn.; Summit, N.J.; Birmingham, Mich. and in Manhattan.
*************
Anderson Tuftex, the rug brand for Shaw Industries Group Inc., is offering product introductions that blend modern craftsmanship with timeless sophistication.
“From the beginning, we set out to serve eco-conscious, luxury consumers and residential interior designers, and we remain firmly committed to those audiences,” said Bailey Walton, vice president of Anderson Tuftex. “Our strategy hasn’t changed; we’ve sharpened the approach, but we haven’t shifted from it.”
This month, the brand is debuting five carpet collections: Harmony, Rooted, Still Life, Modern Artisan and Nova. All Anderdon Tuftex carpets carry Green Label Plus certification.
The Harmony Collection functions as a kit of parts, enabling coordination across varied interiors.
The Still Life Collection continues to bring refined simplicity to accommodate busy households. The plush textures and durable high-performance construction offer calm and continuity to any space.
The Rooted Collection introduces plush textures and patterns that bring the restorative qualities of nature indoors.
Modern Artisan offers a more expressive counterpart with striated yarns and an overdye technique that creates bold visuals. Available exclusively at select retailers, this style comes in five colors.
And finally, Bella Nova and Mira Nova deliver pronounced twist textures and dimensional tonality.
With a palette of 24 colors, the collection presents consumers with a cohesive, personalized aesthetic.
*************
The new Golden Bugs rug from Rug’Society, based in Portugal, defines the atmosphere of the living room by introducing a quiet sense of wonder and an immediate connection to the natural world, according to the company.
Hand-tufted from 100% botanical silk, the Golden Bugs rug brings in the magic of the natural world into, adding depth, personality and a subtle nod to the earth.
Its round form and intricate patterns capture the delicate balance between mystical inspiration and contemporary interiors.
The Golden Bug rug is part of the company’s new Botanical World rug collection. The Medusa rug shown below features designs that resemble jellyfish.
This selection of rugs draws inspiration from living forms such as serpentine movements, delicate insects and organic foliage.
