Havenly’s New York pop-up shop, in a photo from 2022.
DENVER — Havenly Brands, which has made a series of acquisitions over the past few years, has added to its portfolio once again, bringing on board The Expert, an interior designer and trade-focused online brand.
“This marks an important evolution for Havenly Brands,” said Lee Mayer, CEO. “By welcoming The Expert, we’re doubling down on a human-led, technology-powered future for interior design, one that supports designers at every stage without compromising creativity.”
“We’ve always approached The Expert through the lens of the designer, asking ourselves how we can improve their business outcomes and quality of life,” said Leo Seigal, co-founder of The Expert. “By joining Havenly Brands, we’re able to accelerate that mission, collaborating with a team that brings deep operational and technical expertise as we continue to push the art and business of design forward.”
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The companies view this agreement, under which The Expert will continue as a standalone experience, as deeply complementary, with Havenly bringing scale, infrastructure and proprietary technology and The Expert supplying cultural credibility, taste leadership and trust of the trade.
The Expert will have access to Havenly Brands’ technology, including AI-assisted product discovery and integrated AI-powered workflows, and products from its brands, including Interior Define, The Citizenry and St. Frank.
The plan is to also build a service platform that supports designers across the full lifecycle of a project from early sourcing to concept development through procurement, logistics and financial management.
“No one else in the market has this combination of scale, taste, technology and trust with the trade,” said Lee Ann Blake, CEO at The Expert. “Our goal is to help designers do their best work and build stronger, more resilient businesses while doing it.”
