ATLANTA/LAS VEGAS – AndMore plans to debut First Finds, a new brand for its temporary exhibits, beginning this summer at Atlanta Market (June 9-14, 2026) and Las Vegas Market (July 26-30, 2026).
The rebranding to First Finds redefines the role of temporary exhibits, according to the company, celebrating them as a discovery-driven destination for thousands of emerging brands, new products and early access buying opportunities. The new name reflects the core behavior already happening in these spaces, AndMore said — buyers come to find what’s new, often before it reaches the broader market.
“Buyers come to market to discover what’s next, and First Finds puts that experience front and center,” said Amory Wooden, EVP and CMO of AndMore. “This is where new ideas show up first, where emerging brands gain visibility and where buyers can uncover products before they scale. It’s about capturing that moment of discovery and building the experience around it.”
Wooden said the rebrand is grounded in extensive buyer and exhibitor feedback, which highlighted both the opportunity and the challenge. Temporary exhibits have long served as industry incubators. First Finds brings that focus into view with a more intentional, energized experience, she said.
First Finds includes:
· Early access to emerging brands and under-the-radar products
· A more approachable, flexible environment for both buyers and exhibitors
· Increased emphasis on connection and relationship-building
· A heightened sense of urgency and excitement with expanded collections and amenities
Thousands of lines will be organized into curated neighborhoods, organized by product category and aesthetic “to ensure optimal ease of efficiency and discovery for buyers,” Wooden added. Attendees can expect enhanced programming, activations and on-site experiences designed to bring greater energy and visibility to First Finds and reinforce its role as a hub for discovery.
