Find out all the latest rug news in this week’s Rug Report.
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Conrad Home has collaborated with two reputable furniture companies to support and expand its rug programs, bringing fresh design, value-driven solutions, and streamlined logistics to the forefront.
During last month’s High Point Market, Conrad Home presented several new rug collections at the New Classic Furniture building. Highlights included:
- A curated assortment of machine-washable rugs featuring non-skid backing, designed for both convenience and durability. These rugs, presented in compact, folded-box packaging, are optimized for e-commerce and retail efficiency with minimal shipping costs. Size offerings range from 2′ x 3′ accent rugs up to large-scale 9′ x 12′ and 10′ x 14′ area rugs.
- A wide range of outdoor rugs designed to meet growing demand for versatile indoor/outdoor living solutions, combining performance materials with contemporary design.
In addition, Conrad Home has collaborated with Home Creative to introduce four new area rug
collections. These collections are designed to align with current market trends, featuring abstract, modern and transitional styles. The color palettes emphasized today’s most sought-after tones, including layered shades of green, beiges, mocha and rich reds.
“These collaborations represent a strategic step forward in how rugs are developed, merchandised, and delivered,” said Jay Dogan, CEO and founder of Conrad Home. “By combining innovative packaging, trend-driven design, and strong partnerships, we aim to create meaningful value for both our ecommerce partners and retailers.”
Conrad Home, based in Dalton, Georgia, is a floor covering and area rug wholesaler with a globally diversified supply chain spanning Turkey, Vietnam, Thailand and China. The company offers an extensive range of products across multiple categories, including washable rugs, machine-woven rugs and outdoor rugs.
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Havenly Brands has launched Weft, its first internally incubated brand and a new standard in performance rugs.
Designed for modern, real-life living, Weft brings together designer-level style and true everyday durability, offering a more beautiful, more practical foundation for the way people actually live today.
Created for homes that are as dynamic as the people in them, Weft delivers thoughtfully designed rugs that look elevated, feel incredible underfoot, and stand up to whatever life throws down. Each piece is meant to stand up to daily living, with a broad assortment of performance-based rugs that can be easily cleaned. Portions of the assortment are machine washable, and others are easily spot cleanable.
After extensive research of their existing design portfolio and market studies of existing rug brands, the Havenly team found that most customers were craving something more – seeking beautiful design and easy to maintain, but also a plush feeling underfoot that can be tough to find in the accessible rug market. Weft is Havenly’s simple solution to that, even better, at the right price point.
“Weft represents a natural evolution for Havenly Brands as we continue to build a platform that meets our customers exactly where they are,” said Lee Mayer, CEO of Havenly Brands. “We saw a clear opportunity to rethink the performance rug category, creating something that doesn’t force a trade-off between style and practicality. With Weft, you truly get both.”
The debut collection introduces a joyful, grounded take on everyday living. Blending cozy textures with approachable patterns and effortless charm, the collection is designed to bring warmth, personality, and flexibility into the home, inviting everything from quiet mornings to spontaneous moments of chaos.
Weft was created to fill a clear gap in the market: rugs that people not only feel comfortable living on but are high-performing as well.
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The new Ruggable and Marimekko collection transforms Marimekko’s iconic, joy-filled prints into livable design through Ruggable‘s signature washable all-in-one construction, making a vibrant statement that’s equal parts color, optimism, and whimsy.
Drawing directly from Marimekko’s storied archive, the collection captures the full spirit of the brand through its instantly recognizable, hand-brushed Unikko poppy print, oversized botanical collages, graphic ikat-inspired checks and soft geometric arches. Spanning nine new styles across a variety of colorways, there’s a print for every space and every mood.
Ruggable’s durable construction is what makes these prints truly livable. Each piece is built for high-traffic living, easy to install, and fully machine washable, so your rug stays as fresh and vibrant as the day you purchased it. With a range of designs and sizes and upkeep that couldn’t be easier, the collection is designed to meet you wherever the joy lives in your home.
The company is also rounding out its That Summer Feeling campaign with Performance Weave, a design-forward, category-expanding launch that reimagines what a jute rug can be.
The brand’s newest material innovation is designed to marry the organic texture and warmth of a traditional jute rug with a soft, washable, UV-resistant texture that preserves the rug’s aesthetic without itchiness or maintenance issues. The collection embodies the intersection of coastal living and material innovation, blending a breezy, seaside aesthetic with high-performance functionality.
This launch marks another chapter in the campaign, which includes the Boathouse Edition’s modern take on coastal geometrics, the Lakeside Edition’s nostalgic cottage-inspired patterns and the High Desert Edition’s sculptural, design-led minimalism.
Performance Weave represents a significant evolution for Ruggable, positioning the brand not just as a leader in the home décor space, but as a true innovator redefining materials and construction within the category. The collection was created as a direct response to longstanding consumer pain points around jute, offering a seamless blend of style, comfort, and durability.
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Revival Rugs has launched its Kids Rug Design Contest for a second year after overwhelming interest from families nationwide.
Open to K–5 students across the U.S., this year’s theme, A World of Imagination, invites kids to dream big and design a rug that reflects their own creative point of view.
Contest details:
- Who can enter: K–5 students (contiguous U.S.)
- Submission window: Now through May 31
- Theme: A World of Imagination
- How to enter: Simple drawing on paper + quick online submission
- Age groups:K–1st, 2nd–3rd, and 4th–5th grade
- Prizes:3 winners (one per age group) will have their designs turned into real rugs
Rooted in Revival’s belief that good design can come from anyone at any age, the contest is designed to be accessible, playful and easy to participate in, whether at home or in the classroom. No special materials required, just creativity.
Last year’s winning designs (pictured below) were brought to life as fully realized rugs, showcasing just how imaginative young artists can be.
Additionally, the brand just added two new styles to their bestselling Lino collection of washable wool rugs – the Lou and Albee rugs.
Combining the softness and warmth of wool with machine washability, the collection has become a go-to for high-traffic homes seeking both practicality and elevated design.
