Find out all the latest rug news from Revival Rugs, Mohawk Industries, the parent company of Karastan rugs and Rug’Society in this week’s Rug Report.
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Just in time for Prime Day June 23 – 26, Revival Rugs has launched three exclusive styles on Amazon and early traction for these new offerings has been strong out of the gate, according to the company.
The following exclusives are live on the site now:
Garland Washable Area Rug – Garland’s central design features rows of diamonds surrounded by a geometric floral border. A modern take on antique designs, our washable Folk Collection is inspired by Turkish folk art. The Garland peach style has proven to be the breakout bestseller. The rugs are woven with soft polyester chenille, whose signature texture adds movement and feels fuzzy underfoot. There is a 5% variance in size, color and texture. The rug is available in Peach, Green and Cream.
Staves Area Rug – Graphic and architectural at scale for bolder living rooms. Woven with a subtle textural quality, these washable rugs are optimized for comfort and ease. A 3% variance in size, color and texture is to be expected. These rugs are OEKO-TEX certified. The rug is available in Blue, Cream and Green.
Reverb Area Rug – Quiet neutral with textural depth, ideal for layering. A 3% variance in size, color and texture is to be expected. The rug is available in Ivory and Green.
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Carpet and rug provider Mohawk Industries, parent company of rug brand Karastan, has named Paul F. De Cock as Chief Executive Officer (CEO) effective September 30, 2026.
De Cock succeeds Jeffrey S. Lorberbaum, who will retire from his role as CEO at that time and continue to serve as Chairman of the Board.
The new CEO brings more than two decades of industry, operational and commercial leadership experience to the role.
“I’m deeply grateful for the opportunity to lead Mohawk and look forward to building on the strong foundation in place,” said De Cock. “As CEO, my focus will be on continuing to generate momentum and unlock new opportunities for growth and innovation while staying true to the values that got us here. I look forward to leading Mohawk through the next phase of its evolution by sharpening our focus, accelerating growth and pursuing new pathways that will define our future.
Since joining Mohawk Industries through the acquisition of Unilin in 2005, De Cock has held increasingly senior leadership roles across geographies and product categories, including laminate, wood, LVT and carpet.
See also: Mohawk names new CEO
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The new Whispers of Land collection of rugs from Rug’Society is inspired by the textures of landscapes, the rhythm of different cultures and the silent language of place. Each design is an abstraction rooted in memory, movement and geography.
Rug’Society said the rugs provide visual journeys, maps of feeling and fragments of heritage, woven with artistic instinct and global perspective: “For interiors that connect to the world, without leaving home,” said a company spokesperson.
Rugs do more than define seating arrangements. When it comes to rugs in larger areas, Rug’Society said the company’s rugs structure movement, anchor proportions and establish material continuity across a space.
The new selection of lounge rugs from Rug’Society was conceived not only for living areas but also for generous entryways and expansive transitional zones. In open-plan interiors, scale and texture become architectural tools, clarifying circulation and enhancing atmosphere.
Each piece introduces depth, balance and compositional strength, supporting interiors that rely on spatial clarity and deliberate design decisions.
